What to wear to Pride
Show up and stand out this season with our new Pride collection, made to celebrate you.
As if we couldn’t think of more reasons to be excited for summer, Pride month enters the chat. The time to unapologetically celebrate love in all its beautiful forms. Besides planning which rainbow themed events you’re going to attend, finding a new feel-good outfit is all part of the fun! Not sure where to start? We’ve got you covered with our guide and new-in collection. Happy Pride!
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What should I wear to Pride 2026?
Newsflash: there is no official dress code for Pride. The key is wearing whatever you feel the most comfortable in! Our hot take? Go big and bold. Bright, colourful clothes are the best way to stand out in the crowd, along with gems, glitter and eye-catching accessories for extra impact. If there was ever a time to freely express yourself, this is it.
As well as style, it’s important to think about practicality too. You’ll most likely be on your feet all day, so trainers or comfy shoes are key. Don’t skip on applying SPF either; it’s a summer essential.
Easy Pride outfit ideas
If you’re looking for something loud but low-key, a graphic T-shirt is a great place to start. Think witty slogans, rainbow hearts and colour block designs that can add a joyful touch to your everyday look. If in doubt, let your music taste do the talking. Whether you’re channelling Renee Rapp, Lady Gaga or Billie Eilish, nothing shows your personality more than wearing your favourite artist’s merch. Style with your go-to jeans or skirt and you’ve got an easy, party-ready look you’ll be reaching for long after June ends.
Pride parade outfits
Since you’ll be outside in the heat, surrounded by glitter and a sea of colours, wearing loose, flowy fabrics is highly recommended. Aside from a relaxed-fit tee, a button-down shirt and relaxed trousers make a breezy combo for dancing through the streets, especially in vibrant rainbow stripe designs. If that’s not your vibe, go for a monochrome look instead. Choose your favourite colour and build a co-ordinated outfit with a bralette, mesh dress and boots.
Matching moments & festival outfits
Heading to Pride in a group? Consider this your sign to create a matching moment. Sync up in slogan tees or take a more playful approach by each picking a different colour of the rainbow flag and building a head-to-toe outfit. The result? A fun, memorable look that’ll gain all the love on the festival fields and social media feeds.
Here are our favourite easy-to-do matching outfit ideas:
Matching accessories: bandanas, cowboy hats, sunglasses and tote bags can make an instant co-ordinated moment.
Matching T-shirts: slogan, graphic or print tees make a picture-ready outfit that you can treasure forever.
Matching makeup: harmonise your glam with matching eyeshadow, face gems and body highlighter for an eye-catching finish.
Pride accessories
If you’re stuck, let your accessories steal the show. Pride is the perfect excuse to embrace a more-is-more approach, so don’t hold back on layered necklaces, rings and playful accessories. Waving a Pride flag is the cherry on top, perfect for cheering on the crowds and displaying as bedroom décor afterwards.
Our charity promise
In the UK, we’re donating £75,000 to The Proud Trust, an LGBTQIA+ youth charity which empowers young people to be proud of who they are. Our donation will help to fund important resources like their live chat, youth groups and support services.
FAQs
What do people wear to a Pride parade?
- You can wear anything you feel the most confident in! Many people reach for bright colours, glitter and creative graphic T-shirts while others keep it simple with everyday streetwear pieces. The key is to wear what you feel the most confident and happy in!
What colours to wear for Pride?
- Any colours can be worn for Pride! Rainbow palettes, neons, metallics and glitter are classic go-tos if you want to lean into full-on celebration mode, but a pared-back look works just as well. An all-black outfit styled with bold, colourful accessories can be just as impactful (think bright trainers, statement jewellery or a bold bag).
Can you wear red to Pride?
- Yes! Red is a great choice because it’s bold, expressive and full of energy. You can either style it as part of a multi-coloured look, go head-to-toe monochrome or let it shine as a hero piece.
What should I wear to Pride if I want a casual outfit?
- Comfy staples with a colourful twist. Start with an easy base like jeans paired with a graphic tee or vest, then dial up the energy with bold accessories: a cap, statement trainers, a crossbody bag and layered jewellery. It’s the perfect mix of on-theme and practical, made for celebrating all day long.