Model wearing pink v neck swimsuit with a hot pink kaftan

Fashion Trends

Swimwear trends SS25

If you’re planning a winter escape, our 2025 swimwear trends have you covered —literally and stylishly…

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Dreaming of a winter escape? Whether you’re jetting off to a tropical island or sneaking away for some poolside lounging, the swimwear trends for 2025 are ready to bring the style to your sunny getaway. This season, it’s all about mixing comfort, fun, and a little bit of flair — perfect for leaving the cold behind and diving straight into holiday mode. Available to Click & Collect from selected UK stores, pick up these pieces for the ultimate winter sun style…

Pastel yellow

Nothing says ‘sunny getaway’ quite like pastel yellow. This soft, buttery shade is set to be everywhere for 2025 and gives major feel-good vibes. It’s endlessly versatile and pairs perfectly with your golden tan (or your SPF-protected glow). Picture yourself in a minimal pastel-yellow bikini with breezy linen cover-ups or a timeless swimsuit that makes you feel radiant.

Contrasting prints

For those seeking playful swimwear styles, contrasting prints are the way to go. Think animal prints, paisley or bold colour-block patterns that add a playful edge to your beach look. The key is embracing the unexpected. Swimsuits with bold panelling or mix-and-match bikinis (a printed top here, a clashing bottom there), will give your swimwear collection an eclectic and confident vibe. When it comes to prints, more is more, and this trend says you’re ready for a tropical adventure.

Hardware details

Ready to take your holiday style up a notch? Hardware details are here to add some subtle glamour to your destination dressing. Metallic details, chunky buckles and beaded accents give your beach look an elevated, fashion-forward twist. These little touches are perfect for lounging by the pool with a cocktail or posing under the palms.

Ties & ruching

Swimwear that offers comfort and style? Yes please! Ties and ruching are dominating the swimwear scene for another year, and they’re as flattering as they are fun. Bikini bottoms with adjustable side ties let you customise your fit (goodbye, uncomfortable tan lines), while ruching across the bust, waist, or hips creates a sculpted silhouette. Whether it’s a cheeky bikini or a ruched one-piece that hugs you in all the right places, this trend is the confidence boost you didn’t know you needed.