Two models wearing pyjama sets: heart-print button-up with shorts in white, and red gingham camisole with matching shorts.

Occasions

The ultimate Valentine’s Day gift guide

Whether you’re shopping for your partner or your pals, our handy gift guide has something for everyone and every budget.

Shop Valentines

However you’re spending your February 14th, we’ve got occasion-appropriate gifts, accessories and outfits, for your partners, pals, mini-mes and everyone in between. Head in store for our budget-friendly buys and gifts your loved ones will adore for next Valentine’s Day 2026.

Valentine’s Day lingerie & underwear

Nothing says Valentine’s Day like new Valentine’s lingerie and underwear, right? Sexy and sultry styles like our lace sets and corset tops are the perfect gift for the love of your life (yourself included!), while our uber comfy red, pink and patterned seamfree sets are sure to get hearts racing!

 

Valentine’s Day pyjamas

It’s no secret that the love affair with our pyjamas exists all year round, but this February 14th, we’ve got super-soft, sexy or snuggly styles for whatever your plans may be! Looking for matching Valentine’s pyjamas for Galentine’s? Or sets suited for rom-com movie marathons? They’re ready and waiting in store.

Valentine’s Day gifts for him

We know you’re only just over the stress of shopping for cracking Christmas gifts for the man in your life, so we’re here to lend a hand with our wide selection of Valentine’s gift ideas for him.

Valentine’s Day makeup inspiration

You never need a special occasion to create a romantic beauty look, but if there was ever a time to sport a red lip, rosy blush or a show-stopping sheen… it’s this February occasion! Make sure to snap a picture of your Valentine’s Day makeup look and use #primania for a chance to be featured online!

Valentine’s Day gifts for kids

While it’s always love of the unconditional kind for the little ones in your life, there has never been a cuter time to spread the love than with co-ordinated Valentine’s outfits for kids.

 

Galentine’s gift ideas

Hosting the annual Galentine’s girls night this year? We’ve got everything you need, from room decorations and table scaping essentials to goodie bag gifts they’ll love.

Valentine’s Day Self-Care Gifts

The best form of love is self-care, right? So, whether you’re treating yourself or someone you love, give the gift of pampering this Valentine’s Day.

Valentine’s Day Accessories

No matter if you’re dressing up for date night, getting glammed up for Galentine’s or snuggling on the sofa with your loved ones, we’ve got a whole host of Valentine’s accessories to amp up your outfit or add a touch of L-O-V-E to your look.

Snap, tag and share your style using #Primania or @Primark for a chance to be featured online