Trending Valentines Day makeup ideas
Elevate your Valentine’s Day makeup with our roundup of this year’s trending looks.
No matter your Valentine’s Day plans, there should always be time to create a gorgeous makeup look. Whether you’re heading out for a date night, spending time with friends, or treating it like any other Friday, the day calls for a striking look — because impressing yourself is what matters most, right?
For makeup inspiration, we’ve curated a list of this year’s top beauty trends to help elevate your beauty game. While light pink products continue to make an appearance in our everyday makeup bag, vibrant eyeshadow colours, shimmer highlighters and smoked-out eyeliners are taking centre stage with looks that are both feminine and fierce. Keep scrolling for seven makeup trends that are set to turn heads this Valentine’s Day and beyond in 2025.
Powder blush
Let’s be real, blush has always been a makeup kit staple, but thanks to social media and recent trends, it’s having a bigger moment than ever. Although cream and liquid blush dominated our looks of late, (case in point: ‘blush blindness’, sun kissed beauty and the viral ‘clean girl’ aesthetic), powder blush is making a major comeback. Designed to add a subtle pinch of colour to your complexion, it’s perfect for everyday wear and Valentines Day looks alike. Our recommendation? The PS...Sweet blushers. They’re sheer, buildable and add can be easily swiped onto your cheeks for a natural-looking flush.
For more information, read our handy blush guide.
Steps to get the look
Start with a flawless foundation.
Add a powder blush with a soft-focus effect.
Finish with highlighter to create natural glow.
Mocha mousse
Newsflash: mocha mousse is the colour of 2025. Set to be seen everywhere from fashion to furniture, we predict brown-infused makeup will be huge too. Bronzers and neutral eyeshadows are the perfect way to embrace the trend, creating a ‘barely-there’ finish that’s subtle yet defined. Just be careful not to overdo it. Focus on one key area of your face to incorporate the trend and keep the rest of your makeup simple for a polished and balanced look.
Steps to get the look
Apply brown eyeshadow to add definition to your eyes.
Use a brown eyeliner for a bold-yet-everyday appeal.
Use a black mascara to lengthen and define your inner lashes.
Apply a brown mascara to the outer lashes for soft finish.
Sculpt your lips with a brown lip liner
Apply a glossy lip balm to finish.
Playful makeup
Makeup should always be fun—and nothing lifts your mood like playing with vibrant, playful products. With an array of new texture-focused products launching, like jelly lip and cheek stains and food inspired items (hello, PS...Fruition) they can add a fresh twist to your routine and make your Valentine’s Day makeup really pop.
Steps to get the look
- Reach for unique, textured makeup products — like food-related products.
Boho makeup
The thought of boho makeup might instantly take you back to those early 2010s music festival days, but it’s set to be a stand-out trend for 2025. Think, smoky eyeshadow and nude lipstick as essentials, with smudged-out eyeliner as a defining feature. To achieve the look, use a dark eyeliner pencil on your waterline and upper lids, then diffuse it using one of our small eyeshadow brushes for effortlessly cool, "I woke up like this" appeal.
Steps to get the look
Add depth to your eyelids by using a soft brown eyeshadow.
Define your lashes with eyeliner and mascara.
Keep things neutral with a nude pink lipstick and lip liner.
Aura beauty
After making a bold artistic statement in nail trends last year, aura beauty is set to be huge in 2025. This high-hue aesthetic allows you to showcase your colour palette, spiritual energy, and unique personality and it’s perfect for your date night glam or Galentine’s Day plans. Vibrant shades are a must-have for embracing this playful, daytime vibe but for days when you're feeling more low-key, soft pinks and neutral tones offer an effortlessly ethereal alternative.
Steps to get the look
Add creamy, metallic shades to your eyelids for an intense finish.
Add a touch of shimmer eyeshadow to inner corners of your eyes and cheekbones.
Pair with black eyeliner to define your eyes.
Seawitchery
Building on the popular ‘siren eye’ trend, seawitchery beauty incorporates moody, oceanic hues onto your complexion to create a mermaid-inspired masterpiece. Elevate the signature ‘siren’ eyeliner look with metallic green and purple eyeshadows combined with a blue volumising mascara. Mythical elements like gems and pearls can be placed over light pink or coral blush too! For the ultimate touch of enchantment, lather a thick mousse or gel through your hair for a wet-look finish.
Steps to get the look
Apply a cool-toned, metallic eyeshadow.
Add black eyeliner across your waterline.
Apply a baby pink blush onto your cheeks.
Swipe a shimmer highlighter onto your cheek bones and around eyes.
Lather hair moose and gel onto your hair to create a wet-look finish.
Goddess glow
Valentine’s Day is your moment to shine and there’s no better way to embrace it than by channelling a golden glow. A symbol of decadence and timeless femininity, the goddess complex trend is your shortcut to a truly unforgettable look. Start by prepping your skin with a hydrating moisturiser to achieve a dewy base for your foundation or skin tint. Once your base is set, sculpt your features by contouring your jawline and nose, then sweep a golden eyeshadow across your lids for a sultry finish. Depending on your Valentine’s outfit, elevate your glam further with our PS...Pro body shimmer oil. Priced at just £4.50, it’s the perfect way to shine from head to toe.
Steps to get the look
Prep your skin with a hydrating moisturiser.
Sculpt your nose and jawline with a cool-toned contour.
Apply golden eyeshadow onto your eyelids.
Add a body shimmer oil onto your chest.