Skincare and Makeup

New make-up got you all like ‘yasssssss!’? Yup, us too. You’ll love our always-trending beauty looks, designed to bring you all the dreamy, face-loving inspo you could ever want. Need a hand with that eye-liner flick or luscious red lip? No dramas, just check out our step-by-step ‘how to’s to bring your inner make-up artist to the fore. Don’t forget to check out our cool interviews and other features too – for b-e-a-utiful reads that are set to inspire and uplift!

Styling And Outfits

Hello Autumn

Cold weather lovers, assemble. Your fave fashion season is almost upon us and with it comes the calls for knitwear, coats and boots a-plenty. If you lived in nothing but house-appropriate loungewear last year then don’t fret, our new Primark Cares label contains everything you’ll need to create an A/W wardrobe worthy of being seen.

Sep 15

The Lowdown

Casil McArthur Talks Diversity

We sat down with model Casil McArthur to talk about diversity within fashion and why casting directors need to be braver. Scroll on to read more...

Aug 18

Fashion Trends

Disney Dumbo Baby Collection From £1.50

Rumour has it that the storks have just dropped off a very special treat in-store… That’s right our Dumbo Baby range has arrived and we simply cannot handle the cuteness.

Aug 2

Styling And Outfits

Explore The Great Outdoors

NEWSFLASH: Functionality got cool. Discover our range of practical yet fashionable outdoor classics for the whole family, at the same affordable Primark prices as always.

Sep 27

Styling And Outfits

Fantasy Knits

Inspired by fairytales and the great outdoors, scroll on to see our new-in collection of lightweight summer knitwear.

Jul 19

Wellness

Self-Love Through Skincare

In super-cute mermaid pastels, our new self-care collection offers the best affordable at-home R&R, with skincare products and tools designed to make you look and, more importantly, feel amazing, during Self-Care September and every day after.

Sep 6

Wellness

Staying Active At Home

Whether you’re adapting to a new at home workout routine or simply upping your game outside of the gym read on for our tips to help support your fitness goal.

Jan 11

Styling And Outfits

Disney Mickey Mouse Must-Haves

Mickey Mouse is the most iconic cartoon character of all time. Not only are his trademark ears known worldwide, but he’s even obtained the approval of the fashion elite.

Aug 23

Styling And Outfits

Hot Girl Summer

No water necessary, swimwear season is almost upon us and we’re so here for it. Browse our range of affordable one-pieces, bikinis and more…

May 24

Interior Design

Hosting & Toasting 2.0

Since restrictions eased, after-hours socialising has a speakeasy feel, celebrating and embracing fun, freedom and friends. If your planning to invite guests over we have everything you’ll need to make an impression…

Oct 11

Fashion Trends

Seventies Inspired Style

1970’s fashion is making a return. Packed with geometric prints and colour pop suiting, our latest collection contains everything you need to nail the trend.

Jan 24

The Lowdown

Find Your Local Stockist!

The rumours are true! The sold-out Alex Steinherr collection is back and better than ever. Returning with all your faves, including the sleeping face mask and plumping lip gloss. But, wait, there’s more..! Alex has released new innovative products to fulfil your deepest skin desires, (and help clear deep pores). Read more about the beauty collection that makes your skin and bank account happy, while planning your shopping spree at your local Primark using our trustee store list below!

Feb 25

Fashion Trends

Varsity Style Valedictorian

Looking to scoop campus style aficionado this semester? Head in-store to shop our Ivy League-inspired clothing range.

Sep 20

Occasions

Disney Christmas Pyjamas and Snuddies From £4.50

Browse our newest collection of Disney Christmas pyjamas. Disney’s Mickey Mouse, Minnie Mouse and Stitch are all here to brighten up the build up to Christmas with cosy nightwear for you and your little ones.

Nov 22

Fashion Trends

Downtown Denim

New season denim takes inspiration from all things vintage for SS19, with silhouettes and denim washes taking on a seriously cool 80s vibe.

Jan 21

Interior Design

At-Home Hosting

With longer days and warmer weather, we’ve got everything you need to let the alfresco fun begin…

Jun 27

Skincare And Makeup

PS Pro:The Edit

Beauty routine in need of a glow up? Discover The Edit, our latest range of PS Pro must-haves.

Mar 21

Interior Design

Nursery Styling & Shelfies 101

Creating the perfect play and sleep-inducing sanctuary is essential so keep scrolling for our nursery décor top tips.

Mar 28

Family Time

Puddle Perfect Rainwear From £9

Our latest baby and kids rainwear collection featuring raincoats, trousers and boots means they’ll be rainy day-ready pronto!

Feb 14

Wellness

Wellness Rituals

Including home fragrance and storage solutions, browse our new-in wellness must-haves, here to help you elevate your every day.

Mar 23

Fashion Trends

Rodeo Ready

Embrace the cowgirl aesthetic and channel the wild wild west with our must-have collection of western inspired pieces.

Jul 4

Celebrity Styles

Get The Golden Globes Look

The 77th annual Golden Globes kicked off awards season in style, celebrating the stars that stole the big (and small) screen last year. But while the celebrities eyes were firmly on the prize, we were busy swooning over the bold beauty looks that are sure to set the tone for the 2020's hottest trends. Read on to see three of our favourites, plus we’ve got the goods you’ll need to recreate their red carpet looks.

Jan 7

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