Skincare and Makeup
New make-up got you all like ‘yasssssss!’? Yup, us too. You’ll love our always-trending beauty looks, designed to bring you all the dreamy, face-loving inspo you could ever want. Need a hand with that eye-liner flick or luscious red lip? No dramas, just check out our step-by-step ‘how to’s to bring your inner make-up artist to the fore. Don’t forget to check out our cool interviews and other features too – for b-e-a-utiful reads that are set to inspire and uplift!
Andrew Fitzsimons Accessories
Iconic hairstylist to the stars, Andrew Fitzsimons is back with a new accessories range to help you create endless looks with your locks.
Apr 15
CBD Infused Skincare
As the evenings draw in, embrace self-care and discover the benefits of a pampering skincare routine with our range of CBD infused skincare products.
Sep 5
DIY with Beauty Coup
Discover our new in collection of innovative products and tools to create salon-quality results at home.
Aug 30
Glitter Bomb
Everyone deserves a lil’ bit of sparkle in their life, and our new glitter collection is everything you’ve been looking for. Perfect for the party season and for those days you just feel like adding some shimmer to your look.
Nov 11
The Expert Edit X Jordan Lipscombe
Beauty lovers rejoice! We’ve teamed up with beauty influencer Jordan Lipscombe to provide an expertly curated edit of PS… Beauty must-haves.
Jan 24
Your Skincare Dictionary
Seen something on our beauty shelves but not quite sure what it does or where to start? We’re here to help demystify the world of skincare.
May 16
Andrew Fitzsimons X Primark
We’ve teamed up with hairstylist to the stars, Andrew Fitzsimons, to bring you an exclusive collection of hair tools and products that’ll turn every day into a great hair day. The man behind the world’s most glamourous tresses, we’ve bottled Andrew’s magic touch to bring you a range of essential haircare and mane taming tools that’ll allow you to get locks like the A-list without breaking the bank. Andrew Fitzsimons
Feb 24
Introducing: Kem Cuts
Step up your self-care routine with Kem’s first grooming collection featuring skincare, beard and body care and hair styling must-haves.
May 10
At-Home Spa
In need of a little TLC? Our new-in SPA collection contains everything you need to wind down and relax.
May 9
The Ultimate Skincare Collection
Introducing our brand new, premium skincare collection, developed in collaboration with Alessandra Steinherr, one of the beauty industry's most renowned editors and skincare experts. The collection is a who's who of hot-right-now ingredients with scientifically-proven results, and nifty newbies you didn't know you needed.
Feb 24
Hot Diggety Dog!
Oh boy! Our new spring green, and baby pink Mickey and Minnie beauty collection has all the best mini accessories for a quick pamper!
Mar 11
Top Grooming Tips
If you’re looking for advice on how to maintain your skin and hair while your go‐to salons are closed then you’ve come to the right place.
Jun 8
Core Skincare From £0.80
Rejuvenate your skin with our core skincare ranges. With a variety of products and ingredients you can easily create your dream skincare regime.
Nov 23
Joe Mills X Primark Grooming Range
Joe Mills is back with a new skin and haircare range. Allowing you to feel and look your best with the help of expert products and accessories.
Sep 28
Our Disney Inspired Primark Makeup Line
This season, prepare to unleash your inner villain with our devilishly good Disney inspired Primark makeup range. From bold Cruella makeup inspo to Little Mermaid’s Ursula’s own striking eyeshadow palette, our latest makeup line is perfect for that badass look!
Nov 19
Spring Pastel Colour Palettes
Spring is the perfect time to experiment with colour and introduce sugary pastel colours into your makeup bag. The pastel colour palette dominated the fashion runways and now it’s having a beauty moment too!
Mar 9
Our Summer Storm Primark Makeup
It may still be winter, but that doesn’t mean you have to leave your summer glow behind! Pick up our fab new Primark makeup range filled with soft natural cosmetics and pastel colour palettes and let some sun shine on your winter makeup collection.
Dec 23
Glittery Makeup Fest
Have you heard the news? Our new glittery makeup range has just landed and it contains nine (Yep! You heard right, nine!) different products. So, whether you’re leaning towards a subtle shimmer, or dramatic glitter eyeshadow look, get ready to dazzle and sparkle from head to toe! .
May 20
PS Pro:The Edit
Beauty routine in need of a glow up? Discover The Edit, our latest range of PS Pro must-haves.
Mar 21
Lunar Beauty
Discover our new-in range of cosmic inspired beauty must-haves including haircare and bodycare with added sparkle.
Feb 7
A Cosmic Beauty Collection from £1.50
Take beauty inspo from outer space and create a make-up look that’s out of this world with our latest range of cosmic cosmetics and accessories.
Mar 29
Update Your Skincare Routine with Alex Steinherr
Refresh your skincare stash by adding these new multi-tasking must-haves and self-care accessories from our collaboration with Alex Steinherr.
Sep 29
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