What to wear for Eid
Not sure what to wear for Eid? We have the modest outfits and matching pyjamas you need to mark the occasion in.
Eid al-Fitr is fast approaching, bringing family gatherings, community events and plenty of opportunities to look your best. From sleek suits to modest dresses and statement jewellery, our curated Eid edit has everything you need to celebrate in effortlessly good style. Plus, when the party winds down, we’ve got matching Eid pyjamas for you and your family, to keep the festivities going all night long!
Shop the range online or via our Click & Collect service. Use our handy store list to find your nearest participating location.
Matching Eid family pyjamas
Newsflash: Our matching Eid pyjamas are back for 2026! Thoughtfully designed to offer the perfect blend of tradition and style, they’re a must-have for winding down on the sofa with the whole family. But you’ll have to be quick to snap these up... With prices starting at just £5, add them to your Click & Collect basket, ASAP!
Kids Kurta sets
From family gatherings to photo-ready moments, our Kurta sets are the go-to for little ones who’ll be on-the-go all day. Elevated with culturally-rooted detailing and comfortable fabric, they offer a relaxed, polished look that’ll see them through Eid and into all year-round celebrations with ease.
Modest dresses
Looking for a fail-safe option to wear this Eid? Midi dresses are the answer. Offering style, comfort and plenty of room for movement, they’re perfect for taking the festivities from day to night. Our top pick? The Long Sleeve Textured Midi Dress. Complete the look with statement earrings, plenty of bangles and you’re ready to go!
Your Eid makeup guide
Our top tip for your Eid glam? Go all out. Renowned as a celebration rooted in joy, it’s the perfect excuse to veer away from your everyday makeup and create some unapologetically bold looks. A glowing complexion is a must. Think shimmery smokey eyes, glowing highlighter and dewy lip gloss — products guaranteed to turn heads.
When it comes to your base, opt for a lightweight, medium coverage formula that hides blemishes and delivers a ‘your skin but better’ finish. The solution? Our new PS...Blur Foundation. It’s also infused with niacinamide, a key skincare ingredient for reducing redness, controlling oil and boosting your skin barrier.
