Styling and Outfits
Ever wished you had your very own personal stylist? Well now you do! Our Style Clinic features will give you all the how-to styling advice you need, from how to wear the latest prints, styling this season’s must-have silhouettes , make-up tutorials and more. If you’ve always wanted to tap into those tricky trends but weren’t sure how, we’ve got your back with our weekly guides.
Show MoreSplash-Worthy Swimwear
Summertime is when some of the best memories with your kids are made. Splashing in the sea, picnics on the beach and games in the pool. So, pick up our vibrant swimwear, take pictures and make memories that’ll last a lifetime.
Mar 9
Stationery Shop
Whether you’re dusting off your key cards, locker keys or prepping them for lesson time, it’s time to get back into the daily routine and we’ve got all the stationery essentials you need to tackle your week.
Jul 26
Summer Tailoring
Whether you’re returning to the office or not these tailored pieces shouldn’t be confined to workwear. Level up your summer wardrobe by introducing luxe-look suits, tapered trousers and oversized shirts. Let our fave fashion influencers show you how…
May 3
The Mens Jeans Fit Guide
Find your perfect pair of jeans with our helpful fit guide. From our classic skinny and slim jeans to our relaxed straight and tapered fit jeans, our denim collection has a pair for everyone.
Aug 23
Style Clinic: Oxford Shirts
No wardrobe, drawer or closet is complete without a staple selection of oxford shirts in it.
Dec 9
Style Clinic: How To Wear Rose Print
While florals for spring might seem a tad overdone, bringing them into your autumn/winter wardrobe is a great way to make them feel current and fresh. Take note that this season not just any floral will do, dark and decadent rose prints take the crown. Scroll down for three ways to wear our hottest autumn print...
Sep 16
The Denim Jeans You Need RN
Stuck in a denim rut, but still want to wear your jeans (nearly) everyday? Denim lovers, allow us to introduce you to our new vintage style straight leg jeans
Feb 11
Modest Fashion Manifesto
Modest fashion is a boss look, inclusive of all women, regardless of culture, religion, size and style. Scroll on to discover our modest dressing must-haves…
Jun 7
Style Clinic: Cargo Trousers
Our new Cargo trousers will be the multi-pocketed heroes of your clothing collection, you’ll be shocked that you ever went a day without them. From carpenter pants to worker cargos, find your perfect fit and how to style them below.
Dec 2
Cali Girl Cool
Our new collection sees sixties florals and skate park inspired slogans cross paths. Scroll to find your new summer must-haves…
Mar 25
Nineties Inspired Denim
Swapping joggers for jeans finally? Let our fave fashion influencers inspire your next ‘jeans and a nice top’ outfit.
Mar 4
New Season Denim Styles
It’s time to reinvent the wheel when it comes to your denim go-to’s this spring/summer. Opt for denim skirts, dresses, printed and colourful denim over your go-to staple jeans for a fresh take on warm weather denim.
Apr 6
Sun & Sea Inspired Style
Hold onto summer with our latest collection. Featuring desert sunset and sea-inspired prints these new-in must-haves are sure to raise a smile.
Aug 30
Rethink Your Denim
Public service announcement: Denim doesn’t have to mean just jeans. A sartorial stalwart, it's the fabric we can't live without. In recent seasons it’s been reimagined, not only with trending cut-out trend detailing but designed in totally different styles too. Scroll to see more…
Aug 23
Totally Tie-Dye
Looking to add some much-needed colour and joy to your wardrobe? We’ve got ya! Tie-dye is the nostalgic mood-boosting trend that’s here to stay. Scroll to discover our purse-friendly tie-dye must-haves…
May 24
Bras: The Perfect Fit
Straps, wires, hooks, fastenings… we’re not talking medieval torture, ladies, we’re talking bras. Shockingly the same vocab is apt, but – newsflash – a bra should NEVER resemble torture!
Jan 21
Mix & Match Swimwear from £4
Summer is calling! Get ahead of the crowd and tick off your holiday wish list pronto with our range of womens swimwear.
Jan 24
A Minimalist’s Guide To Maternity Style
From floaty frocks to simple jersey staples, here are the hero pieces you need to curate your capsule pregnancy wardrobe
Sep 27
Tonal Loungewear
Introducing the latest addition to our growing Primark Cares range, the EarthColors® by Archroma collection. A range of more sustainably made leisurewear and homeware must-haves created using dyes made from food and plant waste. Scroll to find out more…
Aug 30
Women’s Jersey Clothes
Our new jersey collection has landed, so we’ve put together our pick of the most versatile items that you should stock up on! . . With a variety of styles and prints, it’s super easy to find the perfect fit!
Apr 15
Luxe Lashes
Real Deal... Coming Soon! Channel your inner supermodel with this buildable volume mascara, allowing your lashes to reach extreme lengths! It almost sounds too good to be true, but nope! This is the Real Deal. Not only is our new range, clump and flake free, but the price starts at £2.50! These tubes of mascara magic will give you a variety of lash looks, perfect for amplifying your make-up game.
Apr 1
Au Naturel Accessories
Shoes, bags and hats might’ve been stashed away during lockdown but as socialising and getting dressed slowly make their way back onto the agenda, get ready to show off some new accessories.
Jul 13
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