Occasion Dressing 2.0

For Spring/Summer 2024, Rita Ora has given quintessential occasionwear an upgrade with her avant-garde aesthetic and creative vision. Bringing a fresh approach to seasonal prints, shades and styles with her signature edge and next-level styling.

Typically feminine details — florals, sorbet and pastel hues, ruffles — are updated with ‘70s via noughties accessories, fabrications and finishings. Think beaded grab bags, oversized sunglasses and frayed hem mules alongside this season’s trending dirty denim and light chevron knits. A heady fusion of inspirations.

Feminine Detailing

A masterclass in summer dressing with no shortage of personality. Ticking off endless dress codes — from wedding guest dressing and far beyond, our new season offering features cami tops, frill detail maxi dresses, halter midis and mini skirts, and timeless slip styles. Across mesh and satin, sugary shades are elevated with vintage-feel florals, paisley prints and lace-panelled cut-outs. Sharpen up with a blazer, draped effortlessly over the shoulders — bold matching eye make-up, advised — and a beaded mini bag.

Relaxed Tailoring

Contrasting the whimsical is louche suiting and structured separates: pinstripes and double-breasted lapels with co-ordinating slouchy trousers, Bermuda shorts and tailored minis. Finish with a bralette or collared shirt, depending on how the mood takes you (or what you have in your diary). The ultimate work-to-play dressing.

Grandpacore Knitwear

Slouchy knits — like open stitch cardigans and fluffy jumpers — in pastel hues offer a softer layer option. Our textured chevron knit dress and longline cardigan makes a sunny weather statement, styled with chunky mules, a silky scarf worn as a necktie and oversized sunglasses (shout-out to the square frames renaissance) for maximum effect and minimal effort. The ultimate throw-on two-piece, endlessly wearable, as perfect for occasions as it is for minimalist holiday packing. Beach wedding, notoriously tricky for outfits: oh-so sorted.

Playful Accessories 

For the new season, we see fresh iterations of timeless styles — offbeat denim brings new life to scoop shoulder bags, corsages, platform wedges, Mary-Janes and mules. Accessories are given a playful revamp with unexpected proportions. Frameless, visor and aviator sunglasses, chunky jewellery and silky scrunchies go big, while candy-hued bead bags and phone holders are petite perfection. Ballet pumps get tough with trending mesh, eyelet detailing and embellishment. And always finish with a scarf, worn on the head or neck, for an impeccable icon-approved flourish.