Model wearing black long sleeve polo top

Fashion Trends

Your Guide To Smart-Casual Dressing

Nail the dress code this season with our elevated new collection.

Shop Smart-Casual Styles

Let’s be real: the art of dressing smart-casual can be difficult to master – too polished and you’re overdressed, too casual and you feel out of place. To prepare you for work, date nights and upcoming seasonal events, we’ve created a guide on how to secure the look, thanks to our new collection of smart-casual clothing.

What is smart-casual?

Smart-casual is a versatile dress code that strikes the perfect balance between formal and informal. The key? Combining form-fitting elements with relaxed pieces to create a refined, yet relaxed appeal. Think: chinos, a crisp shirt, and a blazer paired with trainers or loafers – your go-to for creating a sophisticated appearance without sacrificing comfort.

Model wearing a black blazer and trouser and a white t-shirt and trainers

The classic trench coat

A trench coat, is a must-have for your smart-casual capsule wardrobe. Not only will it instantly upgrade your autumn outfits with its slim silhouette, sharp collar and classic camel colour, but it’ll have you prepared for any unpredictable weather. You’re guaranteed to feel put together once you slip into our single-breasted hero, just pair with slim jeans or smart trousers and you’re good to go!

Model wearing trench coat and smart trousers
Model wearing trench coat and smart trousers

The versatile blazer

The best blazers will have you covered all year round. Adding a refined look for those all-important office meetings, while also elevating your everyday jeans and white t-shirt – it’s the ultimate finishing piece! Take notes on our newest options: starting at just £20, our double and single-breasted collection includes a wide variety of fits, colours and fabrications to suit your aesthetic.

Model wears black blazer and black shirt

The smart trousers

No smart-casual wardrobe is complete without a pair of smart trousers. Offering the perfect blend of comfort and sophistication, suit trousers stand out with their slim or regular fit, soft-front pleats, and lightweight feel—perfect for transitioning from desk to dinner. For a more laid-back vibe, our chinos deliver a casual yet distinguished finish. Crafted from a durable cotton-blend fabric, they’re a versatile choice for any occasion. Add them to your basket, ASAP. For more information, read our trouser fit guide.

Model wearing grey blazer and trousers and black shirt
Model wearing a black blazer and trousers with a white t-shirt and white trainers

The all-occasion knit jumper

Newsflash: knitwear is having a major moment right now. From jumpers and sweatshirts to loose-fit cardigans (hello, grandpa-core aesthetic) this on-trend, practical piece is set to effortlessly elevate your outfit, all while keeping you cosy in the chilly weather. This season’s must-have? A half-zip jumper. Dressed up or down, the half-zip design lets you customise your temperature and style, while exuding a dapper, on-trend appearance. Pick up in store via our Click & Collect service now!

Model wearing black quarter zip jumper and black blazer

The everyday shirt

Acting as the middleman between a button-down shirt and a T-shirt, the polo shirt is your new go-to for any semi-formal dress code. Clean, timeless and endlessly versatile, this classic staple that will take you from work to weekends effortlessly. Wear on its own, tucked in with chinos for a sleek silhouette, or layer underneath a wool overcoat for a tailored touch.

Model wears long sleeve black polo
Model wears white t-shirt under black blazer

The smart-casual shoes  

The right footwear can make or break your outfit. While it’s easy to slip on your go-to pair of trainers, smart shoes can elevate your attire and ensure you nail the dress code. Our affordable loafers and brogues are fail-safe options for adding a suave edge, but for the colder seasons we love reaching for a pair of sleek boots. Crafted with a heritage-inspired silhouette, you can count on our faux-leather boots to complete your smart-casual attire.

Model wearing a black shirt, cream trousers and white trousers

FAQ’s

Can I wear smart-casual to work?

  • Yes – smart-casual outfits are a great option to wear to the workplace, especially for more relaxed environments. It strikes the perfect balance of professionalism and comfort, allowing you to look polished without being too formal.

Can I wear jeans as smart-casual attire?

  • Yes, you can wear jeans as part of your smart-casual outfit, but it’s important to choose the right pair. Opt for black jeans with a slim or straight fit – while avoiding distressed or street style touches like tears, prints or faded finishes.

What is the men’s smart-casual dress code for a wedding?

  • Creating a semi-formal look for a wedding is essential and can vary based on the time of day, location, and season. Start with pairing a slim-fit button-down shirt with chinos or smart trousers in lighter hues that match the event's formality. For a striking touch, coordinate your trousers with a blazer and complete the look with loafers. Bonus points earned for adding a pocket square and a watch.

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