Clever clothing for growing babies

Any parent will tell you that the early years of parenthood are more than sleepless nights and first milestones. They also bring the challenge of keeping up with your baby’s grow spurts. One minute you're snapping up an adorable sleepsuit, the next it doesn't covers their toes, leaving drawers full of barely worn clothes and the constant pressure to buy more.

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That’s where our Room to Grow clothing comes in. Thoughtfully designed with baby development in mind, our clever baby clothing was made to adapt to each stage of your little one’s growth, making it the smart and value-driven choice for your family.

“As a parent myself I’m constantly thinking about how the world is changing and adapting and how we can support all parents and babies on their journey, offering them amazing products at amazing value.” Jennifer Geraghty, Babywear Buyer.

Room to Grow features

At the heart of Room to Groww are small design details that make a big difference! Extendable hems and multi-use fastenings that provide flexibility, making sure each item lasts longer and adapts as your little one transitions through key developmental stages.

Roll-down cuffs and waistbands extend the life of each piece, adjusting as your baby gets taller. Instead of discarding an outfit after a few months, simply unfold the fabric for a longer and more comfortable fit.

Two rows of poppers on bodysuits offer adjustable fastening, accommodating your baby’s growth and bulky nappies, for fuss-free wriggles, crawls and naps.

Easy-dressing features

Many of our ranges also include features like wrap openings and two-way zips that help make dressing your mini-me quicker and simpler.

The wrap opening is designed to streamline dressing by removing the struggle of pulling clothes over their head. Simply wrap it around, snap it into place and your little one is ready to go in seconds.

The two-way zip gives you flexibility when it comes to changing whether it’s during the day or in the middle of the night. You can zip down from the top, or up from the bottom, making nappy changes faster and less stressful for you and your baby.

“Designing our ranges is such a team effort, everyone across buying, design, merchandising and quality are constantly considering all aspects of the garment, from what the parent needs and wants and of course to ensure the baby is comfortable and supported.” Jennifer Geraghty, Baby Buyer.