Models wearing navy hoodies

Sustainable Fashion

Tonal Lounging and Living

Discover our new drop of EarthColors® by Archroma leisure essentials and homeware, created using dyes made from plant and food waste.

Mar 28 · 3 min read

Whatever your plans, do them in comfort (and style) with our range of mix and match lounge and leisure separates. From super soft joggers, to matching hoodies, sweatshirts and tees, our unisex loungewear comes in adults and kids sizes so you can twin with your mini-me or go solo.

A Natural Colour Palette

The latest hues in our EarthColors® range are inspired directly by the natural ingredients used to create the fabric dyes. Bitter orange peels are used for the stone toned pieces while saw palmetto, a tree used in the herbal industry, creates the navy and lighter blue shades. Wear your favourite head to toe and team with chunky trainers for a monochrome athleisure look.

Models wearing Archroma collection

Light Blue Tshirt £8

Our EarthColors® by Archroma collection is part of our Primark Cares range too, with items made using organic cotton and sustainable cotton from our Primark Sustainable Cotton Programme.

Light Blue Pyjama Set

Light Blue Pyjama Set £12

Stone Hoodie

Stone Hoodie £20, Stone Sweatshirt £16, Light Blue Jogger £18

EarthColors® Homeware

Your home should be your haven so make sure you give it the same treatment as your new season wardrobe. If a refresh is needed, small changes like new bedding or towels can easily transform a room. With neutral shades that’ll complement any interior theme, our EarthColors® duvet sets and co-ordinated hand and bath towels are a simple update that’ll improve your every day.

Navy towels

2pk Wash Mitt £3.50, 3pk Face Cloth £3.50, Hand Towel £7, Bath Towel £9

Navy double duvet

Double Duvet Set £25

What is EarthColors®?

EarthColors® is a range of fabric dyes created using Archroma patented technology that utilises the waste generated by the food and plant industry. During the production of EarthColors®, the natural raw material is transformed into a new dyestuff. This innovation allows for materials that would have otherwise gone to waste to be repurposed.

Archoma Tracksuits

Navy Blue Hoodie £20, Navy Blue Jogger £18


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