Primark Home is growing!

Exciting news! We are thrilled to announce the official opening of our first-ever standalone Primark Home store. Located in the vibrant high street of Donegall Place in Belfast, the store spans approximately 8,700 sq. ft across one floor. This is a big moment for us at Primark! We’re expanding our home and lifestyle range with a dedicated space full of stylish, trend-led pieces designed to fit seamlessly into any home. Our goal? To make home décor more accessible, by providing style, comfort AND aspirational homeware, at the great values we’re known and loved for.

Since extending our homeware offering globally in 2021, Belfast shoppers will be the first to experience the debut standalone destination for home décor. Whether you’re after essentials like cotton bedding and towels, trend-led decorative pieces or unique kitchen ceramics, our new shopping concept has something for everyone. If an exclusive standalone store wasn’t enough, Primark Home Donegall Place will also house the exclusive pre-launch of our newest homeware collection! Keep an eye on the Primark Home socials for more info…

“This is a truly proud moment for Primark as we open our first standalone Primark Home store. Belfast felt like the perfect place to bring this concept to life, and Fountain House offers an incredible setting in the heart of the city centre to showcase our expanded homeware range. Our Home collection has always proven to be a real hit among our Belfast customers, and we can’t wait to welcome them into our very first Primark Home store.” — Fintan Costello, Head of Primark Northern Ireland and Ireland.

This launch is just the beginning of an exciting new chapter for Primark Home, and our colleagues are eager to welcome you through our doors to experience it for yourself! Want to stay in the loop with any future Primark Home store announcements? Sign up to our mailing list and be the first to hear about future expansions, new collections, and exclusive offers!