Aug 30 · 9 min read
Wanna shop Primark and pre-loved at the same time? We’ve got you covered. Introducing Wornwell, our new in-store concessions offering the best in branded and non-branded vintage clothing.
Available in our Cardiff, Birmingham, Bristol, Manchester, Dublin Mary Street and London Oxford Street flagship stores, Wornwell is set to become your go-to destination for treasure hunting. Whether you’re looking for a one-off tee to team with your women’s cargo trousers or want to invest in a vintage denim jacket to see you through every season, you’re sure to find something you’ll adore.
To celebrate the launch, we caught up with founder, Ricardo Seaton. ‘It’s a very exciting partnership’ says Ricardo ‘to have vintage sitting alongside all of the other unique and individual departments Primark already have in-store is amazing.’ A true vintage fashion fiend, we were excited to find out what sparked Ricardo’s ambition to grow a pre-loved brand. ‘Vintage fashion has been close to my heart for a number of years so its great to turn a personal interest into a business. Finding vintage treasures in each delivery is the best part!’
Wornwell items are sourced from across the globe and handpicked for their uniqueness, quality and fashion kudos, with a stock containing 70s, 80s and 90s trends including denim jumpsuits and shirts, spaghetti tops, printed sweaters, puffa jackets and crazy pattern shirts. ‘We’re always looking for the items that will make our customers feel like trendsetters not simply trend followers’ says Ricardo. ‘There are lots of benefits to shopping pre-loved and vintage but the best part is giving these items new life and seeing them worn for longer’
His best vintage finds? ‘Recently I found a signed Brazilian Pele shirt amongst my football shirts and a few years back, a Michael Jordan signed Chicago Bulls cap!’ – we’re jealous!
Craving something custom? From the 14th November you’ll find our Wornwell Workshop in the basement of our Manchester store. Offering custom printing, embroidery and personalisation of your Wornwell and Primark purchases, you can create something one of a kind!
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