Model wearing blue skinny jeans and black vest top

Love your clothes for longer

We think long-lasting pieces can,​ and should, be affordable for all. We design pieces for more wears, more washes, ​and more wow factor, without the hefty price tag. Pieces that help you feel great for less and for longer. Whether you're after something stylish or an everyday essential, we're working hard to change the way we make and design our clothes. Scroll down to discover more!

Circular clothing

Circular clothing

Fashion that feels good and does good

Tamára Tavares
byTamára Tavares

Sep 1

Our Recover™ partnership

Our Recover™ partnership

Read more about our shared commitment

byKerry Martin

Jul 15

Kids’ Jean Fit Guide

Kids’ Jean Fit Guide

Find the perfect pair

byGary Clarke

Sep 23

Kids’ Circular Denim

Kids’ Circular Denim

Say yes to repairing, sharing & recycling

byKerry Martin

Feb 5

Celebrating 10 Years

Celebrating 10 Years

The Primark Sustainable Cotton Programme

Kerry Martin
byKerry Martin

Oct 23

Primark Cares A/W Essentials

Primark Cares A/W Essentials

Shop wardrobe staples from our Cares range.

byKerry Martin

Aug 9

Tonal Lounging and Living

Tonal Lounging and Living

Everyday wear made using natural dyes

byJodie Spragg

Mar 28

As seen in Grazia: Laura Whitmore

As seen in Grazia: Laura Whitmore

Scroll to see our new Primark Cares ambassador, television presenter and sustainable style lover Laura Whitmore as she models the latest denim from our Primark Cares collection in Grazia magazine.

byJodie Spragg

Nov 9

Cruelty Free International

Cruelty Free International

At Primark, we believe that all beauty products should be cruelty free and we are proud to be Leaping Bunny approved. The global Cruelty Free International Leaping Bunny Programme requires cruelty free standards over and above legal requirements with animal testing restrictions. Find out more about the Leaping Bunny Programme below.

byJodie Spragg

Sep 20

Bring On The Basics

Bring On The Basics

The taste of freedom over these warmer months meant we finally got to show off our lockdown accumulated summer wardrobes, but A/W is coming which means more layers, thicker fabrics and higher necklines. Browse our latest Primark Cares label for the perfect staple pieces to add to your A/W wardrobe.

byKerry Martin

Sep 15

Waste Into Wow!

Waste Into Wow!

There’s no space for plastic waste. That’s why, as part of our growing Primark Cares collection, we’re using recycled yarn to create clothing. Find out how below…

byJodie Spragg

Jul 26

Repreve Our Ocean® Jeans

Repreve Our Ocean® Jeans

We’ve partnered with REPREVE Our Ocean® to create a new staple skinny jean, made from plastic bottles collected from shorelines. Read on to find out more…

Jodie Spragg
byJodie Spragg

Jun 21

Our Most Sustainably Made Denim

Our Most Sustainably Made Denim

As part of our journey to becoming a more sustainable business, we’re excited to introduce our most sustainably made denim as the latest addition to our growing Primark Cares collection. Read on to find out more…

byJodie Spragg

Jun 9

Kids Primark Cares With Disney

Kids Primark Cares With Disney

We’re excited to share with you our exclusive Primark Cares range with Disney. This latest addition features the beloved Mickey Mouse, so check out our kids line below!

byTamera Heron

Mar 11

Kid’s Primark Cares Collection

Kid’s Primark Cares Collection

Check out our kid's Primark Cares range, featuring active and casual outfits, including gorgeous coats for all year round use. Photography by RANKIN

byTamera Heron

Mar 1

Womens Primark Cares Looks

Womens Primark Cares Looks

See in the new season stylishly with our range of Primark Cares womenswear. Photography by RANKIN

Jodie Spragg
byJodie Spragg

Mar 1

Our Sustainable Christmas Photoshoot

Our Sustainable Christmas Photoshoot

Get behind the scenes of our most sustainable Christmas photoshoot yet! Here’s how we did it.

byTamera Heron

Nov 2

Restyle, Rewear, Repeat

Restyle, Rewear, Repeat

At Primark we want to champion sustainability, that’s why Primark Cares is all about finding new ways of making our clothes last longer, reducing the impact on our planet and offering our customers more eco friendly options.

byJodie Spragg

Sep 9

Primark Cares Activewear

Primark Cares Activewear

Our new men’s performance range blends together fashion and functionality. Look and feel great in our Primark Cares collection.

byTamera Heron

Sep 9

Bag Of Tricks

Bag Of Tricks

The iconic Primark bag can be used for more than just storing goodies. Check out how to create DIY accessories using the paper bags from your latest Primark haul. Photography by RANKIN

byTamera Heron

Sep 9

Ethical & Sustainable Fashion Tips

Ethical & Sustainable Fashion Tips

There are little lifestyle changes we can all make that will bring on big differences to our planet. So, here’s our top tips on how to make the fashion world a bit more sustainable! From upcycling clothes to recycling and restyling outfits, we’ve got plenty of eco-friendly suggestions. Read on for our top tips for caring for your clothes and the environment.

byJodie Spragg

Sep 9

Let Your Pre-Loved Be Re-Loved!

Let Your Pre-Loved Be Re-Loved!

Recycling Made Easy! As part of our ongoing commitment to a more sustainable future, we’re launching a new in-store clothes, shoes and bags recycling scheme. Read on to find out more…

byJodie Spragg

Jul 29

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