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Sustainable Fashion

At Primark, we’re more committed than ever to protecting our amazing planet, and we’d love for you to learn more about the changes we’re making. From recycling plastic waste into wonderful eco-friendly fashion, to our sustainable cotton programme, our features below will show you how affordable fashion can be eco-friendly too. Scroll down to discover how we’re helping the planet, improving livelihoods, all while giving you great fashion!


As seen in Grazia: Laura Whitmore

Sustainable Fashion

As seen in Grazia: Laura Whitmore

Scroll to see our new Primark Cares ambassador, television presenter and sustainable style lover Laura Whitmore as she models the latest denim from our Primark Cares collection in Grazia magazine.

Nov 9

Our Most Sustainably Made Denim

Sustainable Fashion

Our Most Sustainably Made Denim

As part of our journey to becoming a more sustainable business, we’re excited to introduce our most sustainably made denim as the latest addition to our growing Primark Cares collection. Read on to find out more…

Jun 9

Womens Primark Cares Looks

Sustainable Fashion

Womens Primark Cares Looks

See in the new season stylishly with our range of Primark Cares womenswear. Photography by RANKIN

Mar 1

Cruelty Free International

Sustainable Fashion

Cruelty Free International

At Primark, we believe that all beauty products should be cruelty free and we are proud to be Leaping Bunny approved. The global Cruelty Free International programme, Leaping Bunny, requires cruelty free standards over and above legal requirements with animal testing restrictions. Find out more about the Leaping Bunny programme below.

Sep 20

Bag Of Tricks

Sustainable Fashion

Bag Of Tricks

The iconic Primark bag can be used for more than just storing goodies. Check out how to create DIY accessories using the paper bags from your latest Primark haul. Photography by RANKIN

Sep 9

Sustainable Activewear by Primark Cares

Sustainable Fashion

Sustainable Activewear by Primark Cares

We all know getting in shape is hard work, so it’s vital to give your body the support it needs with high quality fitness clothing that won’t leave you all sweaty and groggy. Our Primark Cares collection is created to make your workouts more stylish, effective and more sustainable, so you can feel good whilst also doing good. So, wake up your mind & body with a morning home workout in your new sustainable activewear set or hit the gym in your fab new women’s sportswear. Here’s key pieces from our sports sustainable clothing range.

Feb 24

Biodegradable Wipes

Sustainable Fashion

Biodegradable Wipes

Our new biodegradable wipes will take you from gorgeous and glam, to a bare faced beauty within a matter of seconds! Our wipes are made from 100% plant-based fibres sourced from responsibly managed forests, allowing you to be kind to your skin and kinder to the planet!

Jan 23

Kids Primark Cares With Disney

Sustainable Fashion

Kids Primark Cares With Disney

We’re excited to share with you our exclusive Primark Cares range with Disney. This latest addition features the beloved Mickey Mouse, so check out our kids line below!

Mar 11

Kid’s Primark Cares Collection

Sustainable Fashion

Kid’s Primark Cares Collection

Check out our kid's Primark Cares range, featuring active and casual outfits, including gorgeous coats for all year round use. Photography by RANKIN

Mar 1

Primark Cares Nightwear

Sustainable Fashion

Primark Cares Nightwear

Before you head to bed, make sure you’re wearing our new nightwear to help you drift off to dreamland. Bedtime should be a time where you can reflect, unplug and unwind, so start the process in our super soft sleepwear.

Feb 24

Primark Cares Activewear

Sustainable Fashion

Primark Cares Activewear

Our new men’s performance range blends together fashion and functionality. Look and feel great in our Primark Cares collection.

Sep 9

Go Vegan

Sustainable Fashion

Go Vegan

Shop kinder with our new vegan collection, full of versatile and classic vegan faux leather pieces that offer endless styling opportunities.

Jan 27

Ethical & Sustainable Fashion Tips

Sustainable Fashion

Ethical & Sustainable Fashion Tips

There are little lifestyle changes we can all make that will bring on big differences to our planet. So, here’s our top tips on how to make the fashion world a bit more sustainable! From upcycling clothes to recycling and restyling outfits, we’ve got plenty of eco-friendly suggestions. Read on for our top tips for caring for your clothes and the environment.

Sep 9

Waste Into Wow!

Sustainable Fashion

Waste Into Wow!

There’s no space for plastic waste. That’s why, as part of our growing Primark Cares collection, we’re using recycled yarn to create clothing. Find out how below…

Jul 26

Repreve Our Ocean® Jeans

Sustainable Fashion

Repreve Our Ocean® Jeans

We’ve partnered with REPREVE Our Ocean® to create a new staple skinny jean, made from plastic bottles collected from shorelines. Read on to find out more…

Jun 21

Our Sustainable Christmas Photoshoot

Sustainable Fashion

Our Sustainable Christmas Photoshoot

Get behind the scenes of our most sustainable Christmas photoshoot yet! Here’s how we did it.

Nov 2

Eco-Glitter

Sustainable Fashion

Eco-Glitter

Open up your Pinterest inspo boards and get ready to sparkle, because our eco-glitter collection has officially launched!

May 20

Bring On The Basics

Sustainable Fashion

Bring On The Basics

The taste of freedom over these warmer months meant we finally got to show off our lockdown accumulated summer wardrobes, but A/W is coming which means more layers, thicker fabrics and higher necklines. Browse our latest Primark Cares label for the perfect staple pieces to add to your A/W wardrobe.

Sep 15

Let Your Pre-Loved Be Re-Loved!

Sustainable Fashion

Let Your Pre-Loved Be Re-Loved!

Recycling Made Easy! As part of our ongoing commitment to a more sustainable future, we’re launching a new in-store clothes, shoes and bags recycling scheme. Read on to find out more…

Jul 29

Style Clinic: Primark Cares Denim

Sustainable Fashion

Style Clinic: Primark Cares Denim

If the cold weather has you reaching for your jeans every day be sure to refresh your collection with a pair from our Primark Cares range, made with 100% sustainable cotton.

Oct 21

Restyle, Rewear, Repeat

Sustainable Fashion

Restyle, Rewear, Repeat

At Primark we want to champion sustainability, that’s why Primark Cares is all about finding new ways of making our clothes last longer, reducing the impact on our planet and offering our customers more eco friendly options.

Sep 9

Tonal Lounging & Living

Sustainable Fashion

Tonal Lounging & Living

Discover our new drop of EarthColors® by Archroma leisure essentials and homeware, created using dyes made from plant and food waste.

Mar 28

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