Fashion Trends

Americana Aesthetic

Our latest drop with California-based brand The Stronghold is in-store now and it’s all eyes on their American heritage.

Nov 8 · 8 min read

*The prices included in the article below are correct as of the date of publication. These prices may change from time to time and may vary from the prices shown in individual Primark stores.

The Stronghold Grey ‘Los Angeles’ Short Sleeve Logo Tee

The Stronghold Grey ‘Los Angeles’ Short Sleeve Logo Tee

What is Americana Style?

Put simply, Americana is all about colours, patterns, silhouettes, graphics and fabrics that celebrate America’s cultural heritage, history, folklore and geography. Like many trends, Americana styling is centred around the same deep-rooted foundations but takes on infinite reinterpretations from brands like The Stronghold, as the current cultural landscape evolves. Think of our latest collab as ‘21st century Americana’.

The Stronghold Brown Check Jacket and The Stronghold Stone Chino

The Stronghold Brown Check Jacket, The Stronghold Stone Chino

Retro Collegiate

Harvard, Yale, Princeton… America is home to some of the most prestigious universities in the world but luckily getting these collegiate-inspired looks doesn’t require a 4.0 GPA. Originating from Harvard university in 1865, the varsity jacket has taken on many different variations and names. Also known as a ‘Letterman Jacket’ the early-dated sports staple showcased collegiate or athletic affiliations with an initials patch on the left breast. Our Stronghold varsity jacket features oversized ‘SH’ patch, crest and lettering, while the contrast piping and buttons add a retro look and feel.

The Stronghold Varsity Jacket

The Stronghold Varsity Jacket

The Stronghold Varsity Jacket

Everyday graphic staples like our crew neck sweatshirt and short sleeve tee can be styled with an assortment of denim washes and casual trousers. Try our exaggerated drawstring joggers for a nod to dorm-inspired dressing. 

Lumberjack-Inspired Layering

Call us cliché but check overshirts are icons of Americana style and this A/W staple is still going strong to date. The OG Americana staple was first worn by North American lumberjacks in the 19th and 20th century and adds a pop of print and colour to our new-in collab in the form of unisex check overshirts and jackets. Layer over basic tees and cargo trousers, or team with chinos, beanies and smart shoes for a warm-toned workwear-inspired look for day or night.

The Stronghold Red and Brown Check Overshirt

The Stronghold Red and Brown Check Overshirt

America is infamous for its world heritage sites and what better way to draw upon the call of the great outdoors than in classic outerwear pieces and cold-weather accessories. Lightweight layers like our onion quilted gilet feature subtle texturing to elevate even the most basic oversized sweatshirts or matching loungewear sets. While co-ordinating accessories like our brown bucket hat make for a top to toe outfit that merges traditional pastimes with trending silhouettes.

Brown Onion Quilted Gilet

Brown Onion Quilted Gilet, The Stronghold Black ‘Los Angeles’ Crew Neck Sweatshirt

The Stronghold Beige Hoodie with Thick Drawstring

The Stronghold Beige Hoodie with Thick Drawstring, The Stronghold Beige Cuffed Hem Jogger with Thick Drawstring

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