Kerry Martin

Kerry Martin is a Digital Content Editor at Primark, where she contributes to the brand's editorial platform. Her work encompasses a range of topics, including fashion trends, wellness, and brand collaborations. Notable articles by Kerry include features on adaptive clothing, street style influencer content, and interviews with personalities like Rita Ora. 

Prior to her role at Primark, Kerry gained experience in fashion visual merchandising, journalism and content creation, with a background that includes a BA in Multimedia Journalism from Bournemouth University. During her time there, she hosted a radio show on Nerve FM and contributed to the university's magazine and online platforms.

Leading on Primark’s global womenswear campaigns and reactive trend-led content, Kerry is a firm advocate for establishing personal style and weaving trends into it. Hers is rooted in Scandi influences, tailoring and oversized silhouettes.