Model wearing pink cropped knitted top and white jeans. White pillow and bathroom tumbler with pink bow pattern in background.

Fashion Trends

Bow trend: how to wear and style in 2025

Dive into one of this year’s biggest trends with our curated collection below.

Browse bows

Newsflash: the bow aesthetic isn’t going anywhere. With the warm weather now underway, bow-themed clothes, accessories and décor have been given a new lease of life, adding a soft-girl touch to your SS25 style. Looking to tap into the trend? Scroll down to shop the range.

Bow jeans 

Adding a playful charm to your everyday denim line-up, bow print jeans are set to become your new go-to. Perfect for casual days or nights out, our wide leg and boyfriend jeans feature eye-catching bow details that are guaranteed to turns heads this season.

Bow cardigans & jumpers

Searching for the perfect spring layer? Look no further than our range of bow cardigans. Super-soft and lightweight, they’re made to be thrown on over a midi skirt or dress. Whether you’re jetting away on a city break or staying local, our longline tie-front cardigan adds a picture-perfect finish to your outfit. For chilled days, snap up our cropped jumper. With an all-over bow print and a classic crew neckline, it’s an easy-to-wear piece you’ll reach for all season.

Bow blouses & tops 

Nothing says ‘spring is here’ quite like a blouse. With puff sleeves and a soft-flowing silhouette, our tie-up blouse is the perfect staple to welcome the season in. Also on our must-have list? Our bow print baby tee. With its cropped fit, soft stretch fabric, and lattice-trim details, it’s the ideal way to nod to the girlcore aesthetic without going over the top.

Bow ballet flats & heels

Nothing makes more of a statement than bow heels. Add an edge to your look with our leopard print satin mules or, if you prefer to keep things simple, reach for our bow slingback kitten heels. Dress them up with a mini dress or down with jeans and a bodysuit. The styling options are endless!

Hair bows & accessories

The easiest way to tap into the trend? Accessories. Subtle but seriously statement-making, they’ll work with whatever vibe you’re channelling. Hair bows and jewellery are a no-brainer for adding soft, feminine touches but for extra flair, don’t miss our new bow bag charms. Trust us — these on-trend staples will truly tie the look together.  

Bow bedding, blankets & cushions

Bows aren’t just reserved for clothing — they’re weaving into our homeware too! Adding a whimsical touch to your décor, our bow-adorned duvet covers and throws are a must-have for turning your bedroom into a cosy sanctuary. Complete the scene by adding the matching cushions, bow baskets and trinkets onto the bedside table for a Pinterest-worthy set-up. 

Birthday coming up? Wrap up their gift in style with our bow wrapping paper. Cute, on-trend and almost too pretty to tear open, it’ll make their gift feel extra special.

Love our bow products? Snap, tag and share your looks using #Primania or @Primark for a chance to be featured online!