Model wears blue and white printed dress

Fashion Trends

Coastal Retreat

Understated and effortlessly glam? If those are the buzzwords for your summer outfits, then our new-in range is made for you.

May 22 · 8 min read

*The prices included in the article below are correct as of the date of publication. These prices may change from time to time and may vary from the prices shown in individual Primark stores.

Kick back and relax this summer because we’ve got fashion fit for the uber-rich at a fraction of the price. Classic silhouettes and hues feature across the range, but we’ve combined the minimalist colour palette with maximalist prints and textural, seascape-inspired accessories. Riviera ready? We think so.

model wears denim shorts

White Broderie Bandeau Bikini Top €8, Paperbag Waist Denim Shorts with Rope Tie €16, White Sheer Stripe Shirt €14, Nantucket Cap €5, Aviator Sunglasses €4.50, White High-Top Flatform Trainers €12 Straw Cross Body Bag €16

Chic Neutral Holiday Outfits

Being savvy and stylish can be a tough line to toe when it comes to both summer outfit styling and holiday packing. One-piece outfits that are comfy and breathable but still make you feel amazing are top of the agenda. Our black maxi dress with shell print detailing is a sophisticated nod to nautical that can be worn day or night. Wear with super simple accessories like our slip-on sandals and black oval sunglasses, because effortless outfits can truly be just that.

Model wears black and white printed dress

Black Shell Print Maxi Dress €22

Model wears neutral coord with black top and sandals

Black Textured Racer Vest €6, Neutral Co-ord Shorts €12, Neutral Co-ord Blazer €30, Black Square Toe Sandal €11

Model wears striped co-ord

Black & White Stripe Co-ord Bandeau Top €8, Black & White Stripe Co-ord Midi Skirt €12

The versatility of a two-piece is a tale as old as time. From our linen-blend neutral short suit to our stripe bandeau top and midi skirt co-ord, wear together or mix and match the pieces with your favourite swimsuits and bikinis to make the most out of your holiday outfit rotation. Add texture and interest to the outfits with some shell-inspired jewellery or our lace-up sandals.

Summer Dresses & Sets

Oversized, exaggerated accessories are the key to the French Rivera aesthetic, whether it’s your sunglasses, bag or even a fabulous puff sleeve. Maximalism is a must-do for SS23 in our eyes. Introducing our hero blue and white palm print. Available as a puff sleeve blouse and skirt co-ord or a maxi dress, add woven or straw accessories to ensure the ‘foliage’ is the focal point.

Model wears blue and white printed co-ord

Blue & White Printed Puff Sleeve Cropped Blouse €14, Blue & White Printed Skirt €18, Woven Shopper Bag €16, Straw Sandals €11

Model wears denim midi skirt with white racer top

White Racer Vest €6, Blue Denim Tie-Waist Midi Skirt €20, Blue and White Striped Shopper Bag €10, White Double Strap Sandals €8

Model wears blue and white printed dress

Blue and White Printed Maxi Dress €22, Woven Cut-Out Sandals €11

PSA: Don’t disregard your denim in the warmer weather. While we may be opting for linen and cotton to keep us cool, our denim never lets us down! Style the trending denim midi skirt with racer vests, chunky sandals and an oversized tote bag or team your fave basics with denim shorts and layer up with an oversized shirt and a cap for easy errand-running outfits.

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