*The prices included in the article below are correct as of the date of publication. These prices may change from time to time and may vary from the prices shown in individual Primark stores.

It’s that time of year again. The temperature is slowly rising, our seasonal style is beginning to change - and TBH, we’re so ready for it. Creating an outfit in-between seasons can be tough but our new collection with TV personality Kem Cetinay contains the perfect range of springtime staples for your capsule wardrobe.

"Three words to sum up my new collection? Preppy, smart and relaxed. It’s packed with timeless, versatile pieces which can be styled season to season and day to night.”

Kem’s Spring Hoodies and Jackets

Trans-seasonal and super versatile, Kem’s range of spring jacket silhouettes are fail-safe for those uncertain weather days. City break in the sun or keeping cosy during the April showers? Whatever your plans are this season, rest assured Kem’s outerwear collection will become your new ‘throw on and go’ option for any occasion and outfit.

Kem’s Seasonal Tees and Shirts

Now we’re not suggesting you to bid farewell to your black clothing essentials but opting for lighter colours is guaranteed to put a spring in your step this season. For a transitional piece that will take you from day to night, opt for one of Kem’s shirts paired with some classic jeans for a smart-casual look that is ready for those date night RSVP’s.

You can also browse our men’s holiday shop for more seasonal tees and shirts. 

Kem’s Spring Joggers and Trousers

Since WFH isn’t going anywhere soon (phew!) we’re not storing away our cosy clothes just yet. Breathable and super comfortable, Kem’s collection of joggers bring the best of both worlds - comfort and style. For a laid-back ensemble, reach for a colour co-ordinated sweatshirt and chunky trainers to instantly bump up the street cred.

Those that follow Kem will know that he doesn’t shy away from a functional pair of trousers. Breezy, lightweight and sleek, they are the perfect way to instantly smarten your look with little-to-no-effort needed! Team up your trousers with a collared shirt and smart loafers and behold! Your new go-to outfit for any formal event on your schedule.