Woman wearing black bra and high waisted underwea lounging by window in a relaxed pose.

Family Time

Maternity must-haves

Whatever stage of pregnancy or postpartum you’re at, we’re making maternity style easy with our affordable clothing that’ll grow with you.

Browse Maternity

Maternity clothing isn’t just about accommodating your growing bump; it’s about making you feel good during one of the most transformative times of your life. Between the cravings, the glowing (or not-so-glowing) skin and the excitement of preparing for your little one, you also have to navigate a new wardrobe. That’s where our maternity clothing comes in. From supportive maternity underwear to bump-friendly maternity jeans, our new collection was designed to keep you comfortable and dressing in outfits that still feel innately you.

Model sat on the floor wearing a navy button up sleep dress, holding her pregnancy bump.
Model wearing white vest top with blue jeans, holding a baby in a white, long sleeved bodysuit.

Maternity underwear

If you’ve been trying to make your regular underwear work, it’s time to stop the struggle. Our maternity underwear is designed to grow with your bump, offering extra stretch and support where you need it most. Available in high-waisted short and brief styles that gently cradle your belly, or low-cut options that sit snugly under your bump without digging in. The best part? We prioritise comfort and practicality with nursing bras that offer easy access for feeding while providing the support your changing body needs. Comfort? Tick. Convenience? Double tick.

Model wearing black bra and high waisted maternity underwear.

Maternity tops

Maternity fashion has come a long way since shapeless tunics and baggy loungewear. Here at Primark our offering is as stylish as it is functional! Designed to grow with you, our maternity camis double as nursing tops, offering a flattering fit at every stage. Meanwhile our patterned tees, ribbed tank tops and slogan sweatshirts incentivise you to rock that growing bump with pride. Team with an oversized blazer and our maternity leggings for an effortlessly chic outfit that’s ready for errands, mummy socials or lounging at home.

Model wearing cream sweatshirt with "MAMA" embroidered on the front in black, paired with black leggings. Holding a baby wearing a white sleep suit.
Mocel wearing black and white striped maternity t-shirt and black maternity leggings.

Maternity jeans

Missing your skinny jeans? Enter maternity jeans with bump support! These saviours come with an elasticated waist panel that can be worn both under and over the bump to hug your belly without squeezing it. The stretch of the denim makes them comfy enough for all-day wear, while still giving you the style points of your pre-pregnancy jeans. Let this be your reminder that you can still pull off denim during every trimester!

Model wearing white vest top, pulled up to show pregnancy bump. With dark blue maternity jeans with elasticated waist band.

Maternity pyjamas

If there’s ever a time to invest in comfy nightwear, it’s now. Think irresistibly soft fabrics, loose fits, and bump-friendly designs that help ease those restless nights. Easy-access panels on our nightwear tops for breastfeeding and a bump-friendly tie on our robe, are just some of the thoughtful design details across our maternity range. Perfect for packing in your hospital bag or lazy mornings at home. Because you deserve all the comfort you can get!

Model wearing navy lounge set with long sleeve and trousers. Holding a baby wearing a white long sleeve bodysuit.
Model wearing a white cotton bra with a grey, striped, long sleeved, pyjama shirt over top, with grey striped matching shorts.