Woman wearing a red co-ord

Fashion Trends

3 Timeless Summer Looks To Shop Now

Get ahead of the scorching temperature outfit dilemmas, with practical pieces that tick the trending box for SS24 and beyond.

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While nailing a chic outfit roster can be tricky during the cooler months, there’s no doubt remaining cool and comfortable in rising temperatures poses different challenges. Struggling to snap up stylish and affordable pieces that you can repeat and rotate? Enter: The Edit.

Woman holding a black bag

Linen Summer Outfits

We all know a wardrobe winner when we see one, right? Stylish and oh-so comfortable, our 100% linen options will quickly become firm-favourites for summer styling. Our lightweight linen shirt and short set offers endless outfit potential. For an effortlessly practical look, wear together with a vest or plain tee, a pair of our wide footbed sandals and a crossbody bag. Style over swimwear, for maximum versatility with minimal luggage space.

Womsn wearing a coral co-ord
Woman wearing a red co-ord

The same rules apply to our 100% linen suit we’ve side-lined the trending siren-red hue and opted for an opulent alternative for our blazer and Bermuda short twin set. Simply add a pair of loafers for the perfect office ensemble or elevate with heels and gold accessories for a stylish summer wedding outfit.

Woman wearing a white midi dress

The search for the perfect 100% linen summer dress is over! Neutral colourway, midi-length, with a scooping neckline and thick straps — what’s not to love? We love styling it with a pair of wedge sandals and a clutch bag, but we’d love to see how you’re wearing yours! Share pictures with #Primania for a chance to be featured online.

100% Cotton Dresses

The importance of a ‘chuck-on’ dress must never be underestimated when it comes to summer styling essentials. Fashioning an outfit is the last thing on your mind when the heat hits — enter our 100% cotton dresses. Lightweight, floaty (and featuring pockets!), you’ll forget what you did without it. Available in black and white, pair with monochrome shoes and accessories, or add a pop of colour or print to contrast.

Woman wearing a white maxi dress
Woman wearing a black maxi dress

Long Summer Dresses

Having a curated rotation of summer dresses that are guaranteed to debunk any dress code is an achievement worth shouting about. No summer holiday packing list is complete without a T-shirt dress. Cinch in at the waist and team with heels and statement earrings for the evening, then wear undone over bikinis, denim shorts and flip flops during a day at the beach. Summer maxi dress options, like our jersey column dress and V-neck, pintuck style, are the perfect pieces to navigate summer plans that converge across day and night, smart and casual. You can’t go far wrong with a pair of statement sunglasses and an oversized tote bag to add practicality and polish to the look.

Woman wearing a brown dress
Woman wearing an ivory shirt dress

On the hunt for something to wear to special occasions this summer? (Shout-out to those of you scrolling for the best summer wedding guest dresses). Our head-turning handkerchief hem dress is the solution.

Woman wearing an orange dress