Cream button-front midi dress with flowing skirt and short sleeves, worn on outdoor stairs with hair flowing in the breeze.

Fashion Trends

Introducing: Spring style

A new season brings new wardrobe requirements. Breezy fabrics & pieces that fit your personal style, now & beyond.

Mar 31 · 4 min read

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And breathe. Spring is here. From the milestones to the more mundane, nailing a daily dress code is no mean feat.  Let us take you through our latest collection, designed to help you float into spring and style through summer. 100% linen, cotton-blend, seersucker… We’re truly shedding the weight of winter. 

Model wearing striped pink and blue button-up shirt styled with layered necklaces.

The 100% linen co-ord

Minimalist designs with maximum impact are at the heart of this range — none more so than our The Edit label, 100% linen trouser and shirt co-ord. This breezy button down shirt, complete with tonal buttons, a crisp collar and chic single pleat detail on the back, is a no-brainer for transitional season styling and scorching summer days. Couple with a matching pair of mid-rise, 100% linen trousers and you’ve got yourself a set for this season and beyond! Keep things simple with a bralette underneath and open-toe shoes, or swap in T-shirts and clog mules during milder temperatures.

Model wearing cream linen shirt and matching trousers walking on a city street with windswept curly hair.

Stripe season

For the capsule wardrobe lovers, stripes likely never left. But for those following animal print trends, we know this cotton-blend seersucker striped set has diverted your attention… A mirage of muted sorbet shades, the cropped cotton-blend shirt and matching drawstring trousers, are made with mix-and-match styling in mind. Relaxed enough to wear with sandals and jersey staples for day plans, yet elegant enough to team with heels, clutch bags and statement jewellery for balmy evenings. But you’ll have to be quick if you want both pieces! (P.S.: We love this for autumn/winter too, just swap the shirt for a cosy knit!)

Model wearing pink, white and blue striped cropped shirt and matching wide leg trousers on top of an open top bus.

Dress for the occasion

Nothing says ‘wardrobe switch-over’ more, than restoring dresses into your rotation. And if it’s light fabrics, heavy compliments you’re after, our monochrome printed shirt dress is set to deliver. The cotton-blend fabric ticks all the boxes when it comes to keeping you cool and comfortable, while the collared neckline and tailored, midi silhouette offers fuss-free refinement — whether that’s for your 9-5 or 5-9.

Black and white abstract print dress flowing in the breeze, styled with gold-toned bracelets and black slide sandals on a porch setting.

Has our new season range put a spring in your step? Snap, tag and share your style using #Primania or @Primark for a chance to be featured online