As seen on #Primania: A/W essentials
Stock up on your cold weather staples this season with our trending clothing and accessories, styled by you!
The cold weather undeniably brings out some of the year’s most versatile and chic looks. One step outside and a quick scroll through your social feed will show that practical, vintage-inspired pieces are trending this season. Inspired by classic, street style looks from across the decades, bring these looks into the current era with the help of your favourite everyday essentials. From classic argyle prints and heritage outerwear to chunky knitwear, keep scrolling to discover this seasons’ most-loved styles, as seen in our #Primania gallery.
Trending: argyle print
Stemming from the preppy aesthetic that dominated our wardrobes earlier this year, argyle print has truly asserted its dominance for AW24. A timeless design that can be instantly identified by its diamond motif, this eccentric, ‘grandpa-core’ print is a chic yet cosy option that’ll take you seamlessly from work to the weekend. Take cues from our Primark Presents Paula Echevarría collection. Neutral, brown, and grey argyle jumpers and cardigans can be effortlessly paired with trousers or a skirt as suited. While those craving a splash of colour should opt for our Primark Presents Rita Ora blue argyle knit.
The oversized crew neck jumper
We know you’ve heard the news—our oversized crew neck jumpers are back and taking social media by a storm. Best-loved for their super-cosy wool-blend fabric and oversized fit, they’re a low effort, high-impact style that you’ll reach for whatever the occasion. Alongside the classic colours—brown, grey, blue, and baby pink, we’ve introduced new shades to the crew neck lineup this season. Our top pick? The red jumper —we’re obsessed with the way @oliwia_.p has styled hers with a matching red hair bow.
Relaxed biker jackets
The biker jacket has come along way since its origin as a practical motorcyclist essential. Now, this versatile, evergreen staple serves as the ultimate ‘cool-girl’ centrepiece for your weekend wardrobe. The '80s-inspired buckle styles are a foolproof way to elevate any look with a touch of rebellious spirit, while our faux shearling options offer the perfect balance of street-chic and warmth – ideal for those crisp, winter evenings spent wandering around the Christmas markets.
Timeless trench coats
There’s a reason trench coats returns to our Pinterest moodboards every season. Their timeless, versatile and undeniably-chic appeal will instantly upgrade any outfit that you pair yours with. Known for its longline, lightweight silhouette, a trench coat will save you on those unpredictable weather days when it’s too cold to wear a jacket but too warm to wrap up in a heavy winter coat. We love how @manoni_ and @stylescapture styled theirs with a cap and co-ordinated tote bag. With chocolate brown and burgundy hues taking the spotlight this season, the classic trench has been given a modern twist.
Cold weather accessories
As much as we've enjoyed soaking up the mild weather lately, the frosty forecasts ahead call for woolly accessories to take centre stage in your outfits. Fashionable and functional, beanies, scarves, and gloves will provide a personalised finish to your look, while keeping you warm and snug from day to night. Recently, fashion-forward individuals and comfort seekers alike have been re-embracing a noughties winter favourite: earmuffs. Fashionably shielding your ears from the cold, without messing up your hair, channeling that après-ski aesthetic has never looked better!