Understated Is Overrated

Rita Ora X Primark is back and just in time for navigating those night-out looks! Shop the full 106-piece collection across clothing, footwear, and accessories for head-turning picks that Rita herself will be painting the town in! Monochrome or metallic dressing? Corsage or chrome? Snap your looks and tag us using #primania for a chance to be featured online!

Night-Out Outfits

Celebration season has arrived! Whether it’s New Year’s Eve outfits or glitzy Christmas looks, black evening dresses and going-out outfits are our fail-safe favourites. With the help of lace and semi-sheer fabrics, high-shine vinyl pieces, suits and smart tailoring, Rita’s ready to show that classic is far from boring! Our global brand partner is channelling her inner femme fatale with this clothing capsule and nothing says this better than our semi-sheer floral mesh midi dress. Sexy, sultry and show-stopping, this figure-hugging black lace dress is perfect for those who dare to bare this season! Style with our vinyl knee high stiletto boots and structured black shoulder bag and amp up the sparkle with our silver and diamanté accessories.

While the end of year festivities are often a chance to show off your silhouette, the sub-zero temperatures that accompany it can be hard to navigate… Not anymore! Say hello to our vinyl trench coats. Taking inspiration from those late 70’s/early 80’s rock star wardrobes, Rita’s grungy take on the classic trench coat means layering up over lace and black dresses is still a L O O K whether you’re heading out or turning in. Why not add to the chic, grunge vibe by swapping out your usual necklaces for our PU tie. Hello head-to-toe, hi-shine!

Style Spotlight: The AW23 Red Trend

Move over Barbiecore, red is the new pink this season! Keep scrolling for the best tips and tricks for wearing this punchy, primary colour with ease. While deep burgundy hues are often associated with autumn and the colder months, it’s the vibrant, siren variations that took over the runways of late. Therefore, it’s only right that we make runway-inspired pieces available to everyone thanks to Rita’s latest range from just €4.50 Shop red dresses, must-have red bags and red accessories NOW!

Dip your toe into the trend using playful bags and accessories that will outlast this A/W surge. Our red corsage choker and red corsage satin handbag are the ultimate way to incorporate red into your wardrobe. Even better, it’s a fashion-forward way to lean into Christmas event dressing without a Santa hat or reindeer nose in sight!

How To Wear: Corsages

Rita’s reviving the corsage trend, no date required! The trending rose and corsage motifs are featured throughout the range in various fabrics and iterations… because florals aren’t just for spring! OG Rita fans will know that she loves to mix and match her aesthetics daily; sexy and feminine to casual and grungy, she does it all. Utilise the delicate, femininity of our corsage accessories to juxtapose sharp suiting and smart tailoring like our cropped tuxedo blazer and white poplin shirt from the range. Or appease your inner magpie and tackle the trend with our diamanté corsage ring or statement earrings.