Light blue hydrating jelly serum bottle with dropper on tiered blue display platform against blue background.

Skincare And Makeup

How to hydrate your skin

Treat your skin to a boost of hydration with our new PS... Skin range.

Browse skincare

On the hunt for an affordable skincare line sure to quench your skin's thirst? Enter: our new PS...Skin, clinically-tested, hydration collection. Your skin saviours for immediate and long-lasting hydration all year-round.

Formulated with hyaluronic acid and glycerin, this four-step collection can be used on its own or layered as part of your morning and evening skincare routine. The result is a plump, smooth, and healthy-looking complexion with a strengthened skin barrier and a natural dewy glow.

Four PS Skin hyaluronic acid skincare products in light blue packaging against a blue background.

Putting our PS...Skin collection to the test

How is 24 hour skin hydration tested?

A device called a corneometer is used to measure skin hydration levels. After applying the product, the corneometer is placed against the skin and sends a very low-intensity electrical current through it. By measuring the skin’s electrical resistance, it determines how much water is present. High resistance indicates low moisture, while low resistance suggests the skin is well-hydrated.

Skin Replenish Gel Moisturiser with hyaluronic acid displayed on tiered blue platforms against a blue background.
Light blue PS Skin Revitalising Jelly Cleanser with hyaluronic acid displayed on blue circular platforms.

Testing and results for the PS...Skin collection

Using this method, we put our four new products to the test. Each product was applied onto 20 individuals with self-assessed dry skin. Readings were taken 1 hour, 8 hours and 24 hours after applying. The result? Our products showed a significant increase in hydration levels. Whether used individually or combined together, the products all achieved a 20% increase in skin hydration after 24 hours.

Read on for our four step routine, that is clinically-proven to hydrate your skin for 24 hours!  

PS Skin Overnight Recharge Cream with hyaluronic acid in light blue jar displayed on blue circular platforms.

PS...Skin Revitalising Cleanser

The first step of your skincare routine? Cleanse, always. Whether you're removing makeup or refreshing bare skin, a cleanser is essential for lifting away dirt, oil and impurities that build up throughout the day. Our new PS...Skin cleanser features a refreshing, jelly texture that transforms into a soft, creamy lather as you massage it in. Infused with hyaluronic acid and glycerin, it provides instant hydration while gently cleansing the skin. Ideal for morning and evening use. Rinse thoroughly with lukewarm water and pat dry with a clean washcloth.

PS...Skin Hydrating Serum

For an instant, effective boost of moisture onto your skin, our serum has got you covered. Powered using the dynamic duo of glycerin and hyaluronic acid, it’ll provide ultimate hydration for thirsty skin and lock in the moisture all day long. Plus, the ingredients together are beneficial for plumping fine lines and wrinkles, leaving your complexion, smooth and with a ‘glass-skin’ shine.

PS...Skin Gel Moisturiser

A moisturiser should be non-negotiable in your skincare routine. While cream textures are a failsafe choice, gel formulas offer many benefits too. They have a lighter consistency, feel less greasy and absorb quicker than creams (making them a safer choice for those with blemish-prone or sensitive skin). Our PS… Skin Gel Moisturiser is a refreshing option that can be used as a quick, hydrating top-up or under makeup for a sheer glow. Add it to your basket for just €6! High impact results, at a low price point.

PS...Skin Overnight Cream

Did you know that cell regeneration is at its peak when you sleep? That’s why night creams are a game-changer, as they deliver a boost of nourishment that helps enhance the process. Deeply hydrating, our supercharged overnight cream works hand-in-hand with your body to smooth and tone your skin as you rest. Using a pea-sized amount, apply in circular motions onto your face and neck. Repeat nightly to wake up to a replenished, firm and radiant complexion every morning.

Love our new PS...Skin range? Tag and share your skincare routines with us using #Primania or @Primark for a chance to be featured online!