Ways To Wear Bright Colours & Prints

*The prices included in the article below are correct as of the date of publication. These prices may change from time to time and may vary from the prices shown in individual Primark stores.

Fashion weeks and SS23 fashion trends have dictated a surge in abstract prints and punchy brights across the board for the coming seasons. While this may feel daunting to those who swear by a capsule wardrobe or champion those beloved neutral tones, mother-daughter duo Jo and Katie are here to show you how to wear them whatever your personal style.

Colourful Suits & Tailoring

Although the focus may be on new-in SS23 trends, one thing that’s never going out of style is smart tailoring. Sure-fire staples in every wardrobe, we’ve taken our classic double-breasted blazer and tailored trouser silhouettes and given them a serotonin boost by way of a vibrant orange colourway. Perfect as an outfit for the office when worn together, or style as separates with our cropped shirt and heels for a chic, weekend-ready take on suiting.

Summer Dresses

Dresses in summer, need we say more?  Our linen-blend dress’ lightweight, puff-sleeve design makes it the perfect piece for the warmer weather. While Jo and Katie make mother-daughter matching outfits look oh so stylish, why not wear as a wedding guest outfit, or pack it in your suitcase as THE fail-safe holiday dress.

Whether you’re team wedges or team mules, accessorise the look with your favourite footwear and our shoulder or straw bags for minimal effort and maximum style points. PSA: Don’t sleep on our satin scarves either! Fashion as a necktie, hair accessory or tie to your bag for certified beach-club luxe vibes.

Trending: Bouclé

Looking for a softer alternative to bright suiting? Take inspo from social media with our highly coveted pastel bouclé co-ords, the perfect pairing to add to your spring summer wardrobe. For those who dare to bare their legs, team our shorts and cropped blazer duo with mules or even knee-high boots for those unpredictable spring showers!

Alternatively, take a leaf out of Jo’s book and opt for our boucle tailored trouser with a neutral-toned blouse and trench coat for a refined take on the increasingly favourited fabric.

Day To Night Dressing Tips

Looking to perk up the prints in your outfit rotation? Swap classic stripes and spots for abstract, blurred prints like Jo and Katie have for day AND night looks. Make midi skirts comfy and casual by tucking in a basic tee and pairing with low-top trainers. The same formula applies to trousers, go for a slightly looser fit and pair with a smart blouse worn unbuttoned for a relaxed feel.

For evening, swap tees for our knitted vest and switch in a straight leg, tailored trouser to skim the floor and elongate the leg. Elevate your look (literally) by swapping out the trainers and chunky loafers in favour of heels and add a pop of colour by picking out a colour from the print to match your bag, because co-ordination is oh so chic!