Wardrobe foundations from €2.50
Looking to curate a quality rotation of core staples you can always rely on? We’ve got them all, at iconic prices.
Enter: Never Basic. Where standout quality meets iconic prices. Whatever your style and however you like to shop, we know that quality and price matters. When it comes to fashion, being able to afford more, look good and feel good, in clothes that last, is something everyone should have access to.
Whether that’s our €10 High Waisted Turn Up Denim Shorts or our €3.50 100% Cotton T-shirt, our promise is to provide high quality for everyone at unbeatable prices.
Wardrobe essentials: tops
T-shirts, vests, shirts and tees. We don’t need to tell you how hard they’ll work in your wardrobe, Instead, we’re shining a spotlight on our must-have styles. At just €2.50, our Recover™ Cotton Stretch Cami is a no-fuss spring/summer essential that’ll go with everything from your jeans and joggers to your skirts and shorts. It’s perfect for autumn/winter too! Just layer underneath long sleeve tops, leisurewear and knitwear.
Plus, we’re putting an end to your hunt for the perfect short-sleeved T-shirt thanks to our great value fits and styles across mens and womens ranges (including 100% Cotton options). Prices start at €3.
Outside of our plain styles, our Cotton Rich Graphic Baby Tee, Short Sleeve Polo Shirt and Cotton Rich Lace Trim Cami help elevate your everyday looks, without an elevated price tag.
Wardrobe essentials: pyjamas
Pyjamas at Primark? Already iconic. Comfortable nightwear doesn’t have to come at prices that’ll keep you up at night. Head in-store to shop cotton blend short sets for the summer, or trouser two-piece styles for the colder months. Like to mix and match your sleepwear? Our pyjama tops and shorts are also sold individually from just €4.
Wardrobe essentials: leisurewear
The line is blurred when it comes to where we wear our leisurewear. Previously reserved for at-home-only, we know that having a versatile matching tracksuit is key to nailing the athleisure aesthetic. Choose from cotton rich and cotton blend styles, overhead or zip-through hoodies, and cuffed hem joggers or drawstring shorts. Hello tailor-made tracksuit from €7!