The Rita Rundown

Best known as an international critically acclaimed singer-songwriter with over 10 billion streams, Rita Ora currently holds four #1 UK singles and has held the record for the most Top 10 singles for a British female artist in UK history with a total of 13.

Her most recent album, You & I, was the highest new entry from a female act in the UK Official Albums Chart, debuting at #6, and landed the coveted #1 spot on the UK Official Independent Albums Chart.  It features the #1 US Dance Radio hit “Praising You,” a rework of Fatboy Slim's ‘90s chart-topping Grammy-nominated track and “You Only Love Me,” lauded by Billboard as “a finely crafted ode to complicated romance”.

Her film and television credits include the Fifty Shades of Grey  franchise, Wonderwell, POKÉMON Detective Pikachu, Twist, The Masked Singer UK, The Voice Australia, The X-Factor UK, Netflix series Kung Fu Panda: The Dragon Knight, and the recently released Descendants sequel The Rise of Red on Disney+. Rita will soon star opposite Jamie Foxx and Robert De Niro in the upcoming film Tin Soldier. Now Rita is taking her own brand to new heights in the fashion industry, by launching a new multi-season partnership with Primark.

Rita Ora X Primark: from loyal customer to global partner and designer

Growing up in Ladbroke Grove in London, Rita would always find herself in the Hammersmith Primark store after school or on the weekends shopping the latest fashion and trends. Primark was where Rita first fell in love with fashion which has grown throughout her career, evolving into a mix of high street and designer, pre-loved and new.

From loyal customer to global partner and designer, Rita has always admired Primark’s brand promise of making fashion affordable for everyone — the origin of our collaboration, now on its fifth collection. Offering old school vibes with new school attitude, Rita’s latest collection features classic, preppy pieces for the modern trendsetter. Think mixed prints, pleats, corduroy and tweed textures, as well as statement footwear and accessories that are guaranteed to become part of your everyday wardrobe. To find out more about Rita’s collaboration, check out behind the scenes.

As a multi-talented industry leader across TV and culture, Rita is taking her brand partnerships to new sectors. Since 2013, she has been a proud UNICEF UK ambassador with a passion to drive a positive change for children and refugees around the world.