Our Breast Cancer Awareness Collection

We’re committed to supporting women for life.  For the fourth year running we’re championing Breast Cancer Awareness month this October, through our new 37-piece collection of leisurewear, nightwear, underwear and beauty products. With prices starting from €5, use our handy stock checker to find your nearest available store.

Our latest campaign, ‘We’re with you’ spotlights the journeys of five women across five countries who have been affected by breast cancer. Through the self-directed videos and photos that you’ll see below, these women share their powerful stories of vulnerability, solidarity and strength, highlighting the importance of the support they received.

As part of our support, we’re donating over £1 million to amazing charities across Europe and the US. The much-needed funds will go towards raising awareness, research and support for cancer services.

Marie, France who shared her story in this year’s campaign: “Participating in this campaign allows me to talk about breast cancer, about what it takes away, as well as what it can bring. I would like women to be able to say to themselves: "I'm not alone in going through this, I can get through it well, and maybe it's just a process, a passage, and not necessarily a punishment.”

Post-surgery bras

Front and centre of the post-surgery range are our affordable and accessible post-surgical bras. From wireless bras and buttery soft seamless sets to post-surgery sports bras and moulded cup options, we’ve got something for whatever stage you need us at. Prices start from €8 and all our post-surgery bras are lined with cotton or modal fabric for a soft feel on the skin.

Available in black and white, our two-pack, post-surgery bras feature a zip front closure and soft seal coverings for ease of dressing while still providing support during your day-to-day activities. Internal openings and pockets are also included for removable breast pads and prosthesis. Seeking a moulded cup bra? We’re with you. It’s a clasp front closure design you’ll find on this style.

For something a bit more delicate, our lace bralette and seamless sets offer wireless comfort and feel-good factor however you style them!

Muireann, ROI who shared her story in this year’s campaign: “I have found great comfort in speaking to others in a similar situation online. I would urge anyone facing a diagnosis to seek out others, nobody understands what it’s like unless they’ve been through it. I think if I had read some of these stories before my own diagnosis, I would have demanded further investigation from my doctor. Awareness saves lives and if it helps even one person to go and get checked or advocate for themselves it’s worth it.”

Mitzi, US, who shared her story in this year’s campaign: “Support is presence… the acknowledgement of what is really going on and just showing up so the other person knows they’re not alone. If I’d seen a flat breast cancer survivor showing up on a major clothing brand and being comfortable in her skin, it would have changed my life! I want to use my platform and talents to help spread the message of self-acceptance. It’s truly the most powerful gift we can give ourselves!”

Solidarity nightwear and loungewear

Mix and match any of our post-surgery bra options with our super-soft nightwear pieces. Thoughtfully designed as part of our solidarity range with cosy jacquard and fleece fabrics to help keep you as comfortable as possible, they’re with you whether that’s on the way to treatment or winding down at home.

The solidarity range also includes loungewear, our best-loved pink crew neck knitted jumper and pink travel mug — all new to the Breast Cancer Awareness range this year alongside men’s seamless boxers and socks. Don’t forget our faux fur-lined clog mules — the perfect ‘pick me up’ present for you or someone you love.

Hero beauty products like our refreshing setting spray, glow cream and lip oil have been given a makeover for October so head in store to get your pink prep essentials!

Dellasie, UK, who shared her story in this year’s campaign: “As a young black woman, it is important to see people who look like me in big campaigns like this. Sharing my journey spreads the necessary awareness within my community.”

How to check your breasts

This month we want to use our voice to remind women about the importance of self-checking. Read our breast cancer detection illustration guide below in collaboration with breast cancer charity, Breast Cancer Now, for a step-by-step guide of the signs and symptoms you should be feeling and looking for when checking.

Paula, Spain, who shared her story in this year’s campaign: “When you are diagnosed with cancer people get scared, it is a scary disease and it is still taboo to talk about it. That is why having the possibility of making it visible, so that everyone can see what cancer is and how it is lived, is something so important. It is not an easy path, but it is a path in which you can enjoy and learn a lot, I have learned to know myself and believe in myself.”

Our support

This October we’re donating over £1 million pounds to our amazing charity partners, which will help fund vital research, awareness and support services for people affected by cancer.

UK (Breast Cancer Now £300,000), Spain (Asociación Española Contra el Cáncer €200,000), Ireland (Irish Cancer Society €100,000), France (Institut Gustav Roussy €100,000), USA (Living Beyond Breast Cancer $100,000), Italy (AIRC €75,000), The Netherlands (Pink Ribbon €75,000), Portugal (Associação Portuguesa de Apoio à Mulher €50,000), Germany (Pink Ribbon €50,000), Belgium (Think Pink €20,000), Austria (Pink Ribbon €15,000), Slovenia (Europa Donna Slovenija €10,000), Romania (Fundația Renașterea 50,000 LEI, Czech Republic (Aliance žen s rakovinou prsu 150,000Kč), Poland (The Federation of AMAZON Associations (50,000 zl), Slovakia (OZ Amazonky €5,000), Hungary (2,000,000HUF)