Jodie Spragg

Jodie Spragg is Primark’s Editorial Lead, overseeing the brand’s content strategy and storytelling. With over a decade of experience in fashion and beauty journalism, Jodie brings editorial authority and trend expertise to every piece of content. Her career has spanned roles at new! and Star magazines, where she honed her skills in styling, fashion forecasting, and accessible lifestyle writing.

Passionate about affordable fashion, high-street styling, and beauty dupes, Jodie ensures every article inspires confidence and creativity for Primark’s diverse audience. Whether she’s curating maternity style tips or decoding denim fits, Jodie’s practical and engaging voice helps shoppers find their perfect look.

Outside the office, Jodie can be found shopping for her son’s ever-growing wardrobe and researching the next must-travel destination.