Consider These Points:

Does your idea solve an existing or future problem?

Will your idea be valuable to our colleagues, customers or the business?

Is your idea something Primark should be proud to implement?

We want our colleagues to get their thinking caps on and share their ideas with us, to help us keep our dedicated fashion fans and also attract even more customers to our stores.

At Primark we want people to look good and feel good every day at prices that are affordable to as many as possible.

Some Thought-Starters:

• What game-changing, innovative ideas do you have? 

• Do you have a great idea for a brand-new product line or an extension to existing product lines?

• Do you think we could transform how we display our products?

• Have you thought of an exciting in-store customer experience that would attract more customers?

• Or do you know the perfect partner for us to collaborate with - other brands or partners?

Click on the 'SHARE YOUR IDEAS' button in the banner above, authenticate with your identity and password and then simply fill out the form with your ideas.

All our colleagues across our Italian stores & offices can participate!

A team of experts in Kids and Health & Beauty will review all submitted ideas using their knowledge of Primark, the market and the campaign success criteria.

Colleagues will be notified of the status of their ideas following the expert reviews.