What To Wear For Pride
Let your style blossom. Whether that’s low key or loud, our Pride collection does it all.
Our Pride 2025 collection is inspired by nature, with the idea that everybody blooms in their own way. Some thrive in the spotlight; others prefer the shade. However you bloom and express yourself, we’re here to celebrate you. Designed to be loved during Pride month and beyond, our gender-inclusive clothes and accessories will slot seamlessly into your wardrobe. From parades and parties to office days and laid back weekends, every piece in this collection is made to help you show your colors, your way.
Most Loved: Crochet
Newsflash: your Pride outfit doesn’t have to be covered in rainbows. Instead, grab this great black and white shirt. It’s this season’s must-have for many reasons: First, crochet is making a huge comeback this summer. Second, the print will help you stand out in the crowd. Third, it’s super versatile. Dress it up with bold accessories or keep it low key with a plain tee and denim shorts. It’s the perfect piece for the sun-soaked days ahead.
Pride T-Shirts + Hoodies
When in doubt, a graphic T-shirt is the easiest way to nail the dress code. Made for every day, our easy gender neutral Bloom With Pride picks let you show your support in style. Go for classic or cropped tees in black or white. Then when the parade winds down, the matching hoodie will keep the party going while keeping the chill away.
Nothing makes a statement more than your fave artist on a tee. So for our Pride collection, we’re adding a few icons into the mix. Lady Gaga, Troye Sivan, Shania Twain... Take your pick and get ready for the compliments to roll in. Trust us: these music tees are what you need to amp up your street style and festival looks.
Pride Accessories
For subtle details and finishing touches, our accessories are here to pull your Pride look together. Think socks, caps, and our rainbow umbrella — must-have essentials for every season. Don’t forget to snap up our Pride progress flag, too. It's perfect for waving at events or hanging up in your home.
Our Charity Partnerships
This year, we’re proud to pledge over $325,000 to LGBTQIA+ charities and pride event organizers across Europe and the US, including a $100,000 donation to our long-standing partner ILGA World.