Halloween makeup product

Skincare & Makeup

Inside Your Halloween Beauty Bag

Let’s face it: the moment September hits; Halloween mode is on. Make a statement with our bewitching beauty buys.

Sydney Lasek
by Sydney Lasek
Halloween Makeup

Halloween is (finally!) around the corner and we could not be more excited. Whether you’re attending an epic costume party or having a low-key night indoors catering for the trick-or-treaters, being creative with your makeup and accessories is the perfect way to add a ghoulish touch to your plans. To help you out, we’ve rounded up four affordable (and beginner-friendly!) beauty products you need for your fright night glam. Happy haunting!

Halloween mascara

Multi-use pigment palette

Multi-purpose products are having a major moment right now, and with good reasons: they’re cost-effective, easy-to-use, and a great way to streamline your makeup routine. Luckily for you, our versatile pigment palette ticks all the boxes. Curated with a range of neutral and bold shades, the super creamy formulas can be used to sculpt, underpaint and add fine details to your Halloween look. You name it – this palette will do it all! For best use, apply with a flat shader brush.

Multi-use pigment palette

Multi-chrome shimmer eyeshadow

Meet your new makeup obsession. Enhance your eyelids with a luminous wash of color thanks to our chrome shimmers. Housed in a compact palette, the singular eyeshadows can easily be applied using your fingers or a brush to add some major metallic shine. Our favorite way to wear them? Coated over a matte black eyeshadow. Complete with winged eyeliner, our new blue mascara and job done! Hello, dark mermaid glam.

Multi-chrome shimmer palette
Multi-chrome shimmer palette

Shimmer highlighter

Looking for alternatives to classic gothic and gory Halloween makeup? Enter: angelic makeup Perfect for capturing a truly celestial sheen, our new shimmer highlighter offers a real-life strobing effect, in just a few swipes! Simply dot onto your cheekbones, eyelids, and the high points of your face and blend using your finger or brush. Don't fancy leaning into soft and subtle glam this year? Go all-out by adding gemstones, faux freckles and a pink blush to the look, then finish off with setting spray to lock everything in place!

Shimmer Halloween makeup

Black lip gloss

Is it truly Halloween without a dramatic, dark lipstick? This year, take your look to the next level by layering on our black lip gloss. With a high-shine formula and subtle hints of sparkle, this lightweight gloss delivers a mesmerizing, star-studded finish that is sure to turn heads. Pick up in store for just $3!

Black gloss

Halloween nails and accessories

Be sure to soak up every drop of Halloween spirit this season by treating yourself to a spookily-soothing self-care session. Between planning your costume and curating your Halloween makeup must-haves, set aside some time to make the most of our Halloween-themed face masks, headbands. and devilishly good false nails. All that's left to do is decide the film...

Halloween themes hair accessories

Don’t forget to snap, tag, and share your spooky Halloween looks using #Primania or @Primark for a chance to be featured online!