Two PS... Gentle skincare products in a rectangle glass dish

Skincare & Makeup

How To Care For Sensitive Skin

Refresh your beauty routine with our PS… Gentle skincare collection.

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Whatever your social media feed may tell you, having a 10-step skincare routine isn’t for everybody. While we all love the bliss of lighting a candle, getting into some cozy pajamas and replenishing with serums and face masks, keeping your skincare routine simple has its benefits — especially when you have sensitive skin.

What is Sensitive Skin?

The causes of sensitive skin can vary for each person. While some people are born with it, for others it’s certain ingredients, irritations, or even weather that cause it to surface. The symptoms can be redness, dryness, swelling and even breakouts.

So say hello to our PS… Gentle collection. Infused with Vitamin E and soothing organic rose water, it's designed to softly cleanse and replenish your face and body. Use individually to target specific areas or combine for a multi-step approach in your daily skincare routine – our guide below shows you how.

Step 1: Makeup Removal

There’s no better feeling than removing our makeup after a long day, right? If you need time-saving skincare staples, grab for our PS… Gentle Micellar Water or Cleansing Milk. Designed to gently remove makeup, dirt and debris from your complexion, just dispense onto one of our reusable cleansing pads and wipe over your skin. With no harsh scrubbing or water required, our travel-size micellar water fits into your liquids bag for easy, on-the-go cleansing. Sold.

PS... Gentle micellar water and PS... Gentle Cleanser

Step 2: Cleanse

For extra brownie points: double cleanse. A crucial step to make sure all impurities are removed from your pores: use our PS… Gentle face cleansers to create a clean canvas for your makeup, serums and moisturizers. Dermatologically tested as part of our Primark skincare promise, our ultra-delicate face wash will leave your skin feeling fresh, smooth and revitalized. Lather onto your skin before rinsing with lukewarm water. Then apply a face toner – another must-have to help strengthen your skin barrier.

PS... Gentle foam cleanser and PS... Gentle face wash

Step 3: Moisturize

To choose the best moisturizer for reaction-prone skin, it’s key to steer clear of harsh fragrances, alcohol and rough exfoliants that may trigger sensitivity. Instead, go for ingredients like hyaluronic acid, ceramides and Vitamin E to gently nourish, protect and rebuild your skin barrier. Lucky for you, our PS… Gentle moisturizer checks all the boxes.

Specially designed with a super-lightweight formula to leave even the most sensitive skin types feeling soft and supple, use morning and night or under your foundation for the dewiest glow, guaranteed.

PS... Gentle micellar water and PS... Gentle facial moisturizer

Love our PS… Gentle collection? Snap, tag and share your routine with us using #Primania or @Primark for a chance to be featured online.