Chrome eyeshadow in sliver and purple on display with orange/red background.

Skincare & Makeup

What to pack in your festival beauty bag

Hitting a day rave? Braving a full camping weekend? We have the makeup and accessories fit for the fields.

See Festival Beauty

Festival season is officially in full swing — and let’s be real, we’re not just excited for the music. It’s the perfect opp to go all out with your festival outfits, find a cute hairstyle and recreate the bold makeup looks you’ve been saving since you secured tickets.

Pink lash curler and tweezers with 30-pack multicolor faux lashes in holographic packaging.

Die hard festival fans who brave the full lineup: we know by day three, things start to feel less glamorous... From sleeping in a tent to limited showers, you need a fast beauty regime to keep you looking and feeling fresh. Lucky for you, we’ve rounded up the must-have makeup and hair products to fit perfectly in your backpack or day bag.

Festival Makeup

With acts playing all day at multiple stages and tents, a lightweight base is the best bet to keep your makeup fresh from AM to PM. Case in point: our new CC creams. Breathable and long lasting, they’re formulated with Hyaluronic Acid to hydrate the skin while creating a natural, radiant finish. Want to make sure your makeup truly doesn’t budge? Our PS... Sun Mattifying Face Primer creates a grippy layer and protects your skin with SPF 50 . A win- win.

For lips, we’re taking cues from the Studio 54 era with sparkly lip gloss. Disco lips are set to be a huge festival season trend, with iridescent metallic details that blend Y2K nostalgia with a futuristic vibe. The key? Keeping the rest of your makeup minimal for maximum impact. Start by lining your lips with a neutral pink lip liner, then swipe one of our purse-friendly shimmer glosses on top for serious glam.

Festival Eye Makeup

Yes, shimmer is trending for lips — but it's a great bold eye look, too. Chrome eyeshadow is your festival makeup bag essential, delivering a luminous hit of color in just one swipe. Blend across your lids and add colorful faux eyelashes for head-turning impact. Our new face stamps are a fun, final touch. Match with your friends by stamping hearts at the outer corners of your eyes. Super quick, efficient and made for tentside glam sessions.

PS... Chrome Shadow Pot eyeshadows displayed on colorful blocks, featuring purple shimmer formula.

Festival Makeup Accessories

The right beauty tools make all the difference for festival glam. Beauty sponges and small brushes are a must-have in your travel makeup bag to help touch up your glam on the go. Start by buffing a small amount of setting powder or eyeshadow pigment onto the tool, then pat onto your skin. Build up coverage as needed to get the look you want.

Collection of makeup tools: beauty blenders, eyelash curler, pink mesh bag, faux lashes pack and applicators on a gradient green background.

We’ve all been there... Nailing one eyeliner wing, only to struggle matching the other — it's the ultimate beauty challenge. Until you try our eyeliner tool. Your shortcut to a sharp eye look: just hold it at the outer corner of your eye and trace along with your go-to pencil or pen for a clean, symmetrical flick. Trust us, you’ll get the perfect wing every time.

Festival Hair Accessories

Festival hairstyles are always a hot topic. This year, we’re all about buns, braids and beachy waves. With effortless impact, these styles are both practical and Insta-worthy. Slicked-back buns and braided ponytails using our new boar bristle brushes are easy ways to keep hair neat, from morning sets to headline acts.

If you're camping, make sure to prep your hair before bed to save time in the morning. Dry shampoo is your BFF to revive your hair's volume in a snap. Spray a few pumps into your roots, then wrap your locks up in our new heatless hair curl buns for effortless waves by sunrise. The best part? They sit higher on your head, so they're less bulky and more comfortable to sleep in than classic curling rods or rollers. Finish the look with fun hair clips, and voila! We’ll see you at the main stage...

Various iridescent hair tools: brushes, clips and a satin scrunchie on a blue-purple gradient background.

Heading to a festival this summer? Don’t forget to snap, tag and share your looks using #Primania or @Primark for a chance to be featured online.