Primark X I Heart Revolution

Back in selected stores with an exclusive new collection of cruelty-free vegan makeup and skincare, I Heart Revolution levels up your beauty game with their latest essentials. Want to refresh your makeup for the new season? Tap the viral latte or glazed beauty trends? Keep scrolling for the collections that'll generate the sweetest looks yet…

I Heart Revolution Coffee Collection

There’s nothing better than a fresh cup of coffee in the morning, and this collection will wake up your skin pronto. Want to take your summer glow all through fall? Our coffee-themed collection helps you have a warm complexion – no sun required. For an instant hit of hydration: use our coffee cream primer to create a smooth base, then sprinkle our rose-gold highlighter over the high points of your cheeks for a radiant sheen.

Fresh, dewy no makeup-makeup is THE perfect style for fall: by blending the copper mattes and shimmers from the eyeshadow palette, you can create a bronzed day-to-night look that works for every event. Coffee-themed makeup? Our latest obsession. 

I Heart Revolution Mixed Fruits Collection

Serving up a sweet mix of mood-boosting beauty products, I Heart Revolution’s mixed fruit collection will be your berry best pick of the season. Infused with pops of pink hues, our nail polishes and glossy lip balms are a perfect botanical blend of color to add to your everyday makeup. Created with a nourishing and non-greasy formula, glide our cream sticks over your cheeks and on the tip of your nose to create a sun-kissed touch.

The best part? Our multi-stick doubles as a lip tint, too, so you get the best of both worlds... Just outline your lips with our buttery crayons before melting over our cream stick and voila: a burst of juicy color for your cheeks and pout to apply at home or on-the-glow.  

I Heart Revolution Glazed Donut Collection

Makeup fans with a sweet tooth: this collection has you covered. Rocketing to popularity on social media, the viral glazed donut beauty trend is all about creating a natural-looking dewy complexion with hydrating liquid or creamy products. Combine the soft-toned pink and shimmer shades in this collection to create a soft ethereal glow, pairing our pearlescent liquid highlighters with the shimmer fixing spray.

For your lips? Grab our ultra-shine lip glosses to create a lip-smacking finish for your makeup look. We have the makeup must-haves to score this season’s slickest makeup trend.