Skincare & Makeup

Your Guide to Summer Glow

Manifesting that post-vacay golden glow? Get it from the comfort of your own home, no flights required. Scroll to find out more…

May 24 · 5 min read

*The prices included in the article below are correct as of the date of publication. These prices may change from time to time and may vary from prices shown in individual Primark stores.

The must-have beauty look for summer? Bronzed and glowy makeup. Think tanned complexion, sun-kissed skin and glowing cheeks... We're obsessed. Scroll for our top hacks, affordable product picks and easy how-to guides to get the look.

Tan Guide

Bronzing Drops

It's the product everybody's talking about on social media… let’s talk bronzing drops.  

What Are Bronzing Drops?

Enriched with ingredients like Hyaluronic Acid and Vitamin E, our PS Instant Bronzing Drops give your skin a natural bronzed glow while nourishing it at the same time. They can be used as a radiant base under your foundation or applied alone for "no-makeup" makeup days.

How Do You Use Instant Bronzing Drops?

Made with a lightweight, milky formula, apply 3-5 drops of our bronzing drops either directly to your skin or mixed with your moisturizer or foundation. Shake well before use and blend using a makeup brush or sponge. Remove with a facial cleanser and rinse well.

Bronzing Drops
Bronzing Drops
Bronzing Drops

Powder, Liquid & Cream Bronzers

For a sun-kissed touch on top of your makeup, go for our matte and liquid bronzers. Start with a shade that's 1-2 shades darker than your natural skin color, then buff the product along your forehead and on the bridge of your nose. To get a sculpted look, sweep our bronzers upwards on the temples of your cheeks and chin. For the finishing touch, blend some blush onto the apples of your cheeks. Now you’ve nailed the week-in-the-Caribbean look.


Your Step-by-Step Guide to Tanning

Looking to get a longer-lasting golden glow? Our PS… self-tanning products have you covered. From gradual tanning drops to streak-free tanning lotions, scroll and check out our easy guide on how to maintain a natural bronzed look from day to night.

Tanning Oil

Fake Tan Prep

Prepping your skin with a face/body scrub before starting your tanning process not only removes a buildup of dead skin, but results in a smooth base for your fake tan. So start 24 hours before you plan to tan. Next step: moisturizing. Fake tan formulas tend to cling to dry skin. Applying a rich moisturizing lotion beforehand will keep your self tan from looking patchy while keeping your skin soft and hydrated.

Find Your Perfect Self Tanner

If you’re looking for an effortless, subtle sun-touched look, check out our tanning drops. Lightweight, nourishing and easily buildable, apply 3-5 drops to your hyaluronic acid serum, moisturizer or lotion and mix with the palm of your hand before applying to your face and neck. Wash your hands with soap right after and leave on overnight for best results.

For an INSTANT tan boost, our tanning gel's the ticket to a quick glow-up. Perfect for last-minute plans, glide the gel along your arms, legs and body with a tanning mitt for a streak-free finish. Air dry for a few minutes before getting dressed, and voila: an instant all-over bronze tone that lasts for up to 24 hours. The best part? There's no unpleasant fake tan smell. To remove, wash off with warm soapy water.

Prefer to go back to basics? Our tanning mousse is the product you need. Made with a lightweight formula, just lather it onto your skin with a tanning brush or mitt for a full coverage. Expert? Create a natural sculpted look: apply our tanning mousse to the bronzing areas on your face and blend in small circular motions with a bronzing brush. Leave on for 4-6 hours to develop before showering.

Self Tan Upkeep

Now you've made yourself bronzed and sunkissed, let's work on making it long-lasting. Most self tans start fading after around 5 days, so frequent moisturizing and exfoliating will prevent the tan going patchy. Made a mistake or want to take off your old tan? Our self tan eraser will gently melt away stubborn traces, leaving you with a smooth, clean base to start your tanning process over again.

Head-To-Toe Glow

The final step for a summer glow? Adding highlighter. We’re talking body shimmers, liquid illuminators... you name it, we have it in-store. Adding highlighter creates the illusion of sunbeams on your skin. So sweep one of our PS Glow highlighter palettes across the high points of your face or any areas where you want to get a dream sheen. Our top hack? Apply to your cheekbones, brow bone and the bridge of your nose. For your body, blend our dewy highlighter drops into your collarbones to create a healthy glow worthy of a golden hour selfie.  


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