Trending Valentine's Day Makeup Ideas
Give your Valentine’s Day makeup a lift with our roundup of this year’s trending looks.
Whatever your Valentine’s Day plans, there should always be time to create a gorgeous makeup look. Whether you’re heading out for a date night, spending time with friends or treating it like any other Friday, the day calls for a stunning look — because impressing yourself is what matters most, right?
For great makeup inspo, we’ve curated a list of this year’s top beauty trends to up your beauty game. While light pink products continue to make an appearance in our everyday makeup bag, vibrant eyeshadow colors, shimmery highlighters and smoked-out eyeliners are taking center stage with looks that are both feminine and fierce. Keep scrolling for seven makeup trends to turn heads this Valentine’s Day and beyond.
Powder Blush
Let’s be real: blush has always been a makeup mainstay. But thanks to social media and viral trends, it’s having a bigger moment than ever. Although cream and liquid blush dominated our latest looks, (case in point: "blush blindness", sun kissed beauty and the viral "clean girl" look), powder blush is making a major comeback. Designed to add a subtle pinch of color to your complexion, it’s perfect for everyday wear and Valentine's Day looks alike. Our recommendation? The PS... Sweet blushers. They’re sheer, buildable and add can be easily swiped onto your cheeks for a natural-looking flush.
For more information, read our handy Blush Guide.
Steps to get the look:
Start with a flawless foundation.
Add a powder blush with a soft-focus effect.
Finish with highlighter to create natural glow.
Mocha Mousse
Newsflash: mocha mousse is THE color of 2025. Set to be seen everywhere from fashion to furniture, we predict brown-infused makeup will be huge, too. Bronzers and neutral eyeshadows are the perfect way to embrace the trend, creating a barely-there finish that’s subtle yet defined. Just be careful not to overdo it. Focus on one key area of your face to master the trend, and keep the rest of your makeup simple for a polished, balanced look.
Steps to get the look:
Apply brown eyeshadow to add definition to your eyes.
Use a brown eyeliner for a bold but everyday look.
Use a black mascara to lengthen and define your inner lashes.
Apply a brown mascara to the outer lashes for a soft finish.
Sculpt your lips with a brown lip liner.
Apply a glossy lip balm to finish.
Playful Makeup
Makeup should always be fun—and nothing lifts your mood like playing with vibrant, cheery products. We have lots of new texture-focused products launching, like jelly lip and cheek stains and food inspired items (hello, PS... Fruition!).) They add a fresh twist to your routine and can make your Valentine’s Day makeup really pop.
Steps to get the look:
- Grab unique, textured makeup products — like food-related picks.
Boho Makeup
Boho makeup takes you back to those early 2010's music festivals, right? But it’s set to be a standout trend in 2025, too. Think of smoky eyeshadow and nude lipstick as essentials, with smudged-out eyeliner as a defining feature. To get the look: use a dark eyeliner pencil on your waterline and upper lids, then diffuse it using one of our small eyeshadow brushes for effortlessly cool, "I woke up like this" vibes.
Steps to get the look:
Add depth to your eyelids by using a soft brown eyeshadow.
Define your lashes with eyeliner and mascara.
Keep it neutral with a nude pink lipstick and lip liner.
Aura Beauty
After making a bold artistic statement in nail trends last year, aura beauty is set to be huge in 2025. This high-hue look lets you show off your color palette, spiritual energy, and unique personality. And it’s perfect for date night glam and Galentine’s Day plans. Bright shades are a must-have for this playful, daytime vibe. Feeling more low-key? Soft pinks and neutrals are an effortlessly ethereal alternative.
Steps to get the look:
Add creamy, metallic shades to your eyelids for an intense finish.
Add a touch of shimmery eyeshadow to the inner corners of your eyes and your cheekbones.
Pair with black eyeliner to define your eyes.
Seawitchery
Building on the hot siren-eye trend, seawitchery beauty brings moody, oceanic hues to your complexion to create a mermaid-inspired masterpiece. Elevate the signature siren eyeliner look with metallic green and purple eyeshadows combined with a blue volumizing mascara. Mythical elements like gems and pearls can be placed over light pink or coral blush, too. The ultimate enchanted touch? Lather a thick mousse or gel through your hair for a wet-look finish.
Steps to get the look:
Apply a cool-toned, metallic eyeshadow.
Add black eyeliner across your waterline.
Apply a baby pink blush on your cheeks.
Swipe a shimmer highlighter onto your cheek bones and around your eyes.
Lather hair mousse and gel onto your hair to create a wet-look finish.
Goddess Glow
Valentine’s Day is your moment to shine, and there’s no better way to embrace it than by channeling a golden glow. A symbol of decadence and timeless femininity, the goddess complex trend is your shortcut to a truly unforgettable look. Start by prepping your skin with a hydrating moisturizer to get a dewy base for your foundation or skin tint. Once your base is set, sculpt your features by contouring your jawline and nose, then sweep a golden eyeshadow across your lids for a sultry finish. Got a really glam Valentine’s look? Up the ante with our PS... Pro body shimmer oil. At just $5.50, it’s the perfect way to shine from head to toe.
Steps to get the look:
Prep your skin with a hydrating moisturizer.
Sculpt your nose and jawline with a cool-toned contour.
Apply golden eyeshadow onto your eyelids.
Add a body shimmer oil on your chest.