PRIMARK
Colorful Beauty

Skincare & Makeup

Y2K Beauty

Frosted eyeshadow, hair gems, glistening lip gloss... You guessed it: Y2K beauty is back. Scroll to find out more...

Feb 6 · 10 min read

*Prices in the article below are correct as of the date of publication. These prices may change from time to time and may vary from prices shown in individual Primark stores.

The Y2K fashion trend shows no signs of stopping. Bright pops of color, maximalist prints... all the 2005 trends are back (and we’re obsessed). Relive your Spice Girls dream with our new Y2K beauty collection. From makeup to hair and skin products, we’ll have you partying like it's 1999 in no time.

Y2K Makeup

Festival season’s almost here: time to swap our neutral winter colors for bright picks and psychedelic prints. Our feeds are brimming with beauty influencers recreating iconic It Girl beauty looks from their fave 2000's icons. The key products? Frosted eyeshadow, dewy lip gloss and (lots of) glitter. Whether you were team Bratz or Barbie, our collection has the nostalgic makeup must-haves you need to get both luminous looks.

Colorful Makeup

Glitter Eyeshadow Palette, Swirl Lip Gloss, Dual Ended Eyeshadow, Face Gems, Nail Polish

Y2K Hair Accessories

Now you have the makeup, let’s talk hair: think clip-in color extensions, crimping and spiky buns. The Y2K hairstyles that took over the world are making a comeback. Check out our psychedelic colored hair accessories to add a color pop to your Y2K looks (and vanity). Hitting up a summer festival? Bedazzle your hair with our hair gem blinger to make your glam more playful. For chill days, clip on our cute heart hair clips. We have your Y2K hair goals covered for any event.

Colorful Hair Care

Paddle Brush, Makeup Brush Cleaner, Heart Shaped Clips

Y2K Skincare

Much as we're nostalgic for the 2000’s, let’s take a moment to appreciate the skincare products we have now that didn’t exist back then. Our Y2K collection is all about trending facial products (with a young twist). Get your glow on: add our Hyaluronic Acid facial mist and serum to your bedtime beauty routine. After, rejuvenate your skin with our soothing whipped mallow face mask for a few minutes of TLC time.

Colorful Body Care

Post Shave Serum, Moisturizing Body Balm, Hydrating Serum, Jelly Shot Face Spritz, Whipped Mallow Face Mask

Y2K Bath & Body

Always on the go? Our bath and body collection has travel-friendly products perfect for packing in your suitcase or weekender. With fruity colors and scents, our saturated color body bars smooth, cleanse and refresh your skin when a summer spa sesh is out of reach.

Shave Balms

Makeup Cleansing Bar, Shave Bar, Exfoliating Body Bar

Awaken your senses with our fragrance balms. Let this collection of sweet tropical scents take you back to sizzling summer days with your friends back in the 00’s. The best part? These fragrance balms are leak proof, so they're safe to stash in your bag when you're on the go. Just rub on your wrists and neck, and get ready to humbly accept the gushing...

Fragrance Balm

Watermelon Blue Fragrance Balm, Coconut Orange Fragrance Balm, Pink Tropic Fragrance Balm