Kem Summer

Style Trends

Kem’s Summer Edit

Summer is officially happening. Give your wardrobe a refresh: shop our latest collection with UK TV personality Kem Cetinay.

Sydney Lasek
by Sydney Lasek

*Prices in the article below are correct as of the date of publication. These prices may change from time to time and may vary from prices shown in individual Primark stores.

With lighter evenings and scorching days on the way, you'll need some fresh new looks for your summer invites. From lightweight vacay shirts to fresh summer suits, scroll to see our latest collab with UK TV host Kem Cetinay. He has the must-haves your closet's craving.


Kem Ivory Shacket, Kem White T-Shirt, Kem Ivory Shorts

Kem’s Summer Shirts

Nothing says heatwave-ready like a lightweight short sleeve shirt. And Kem’s collection turns up the temp on your capsule wardrobe. With a slim fit in light, easy-to-wear colors, there’s no better way to sharpen up your summer style. Sightseeing in the city? Sunset dinner? This collection has you covered for every summer setup. Vacay mode? On.


Kem Lilac Print Shirt, Kem Lilac Lounge Shorts


Kem Ivory Shirt, Kem Black Lounge Shorts

Need to get some groove in your look? Check out our collection of summer printed shirts. Serving up serious self-esteem energy, these cool picks are a fun way to loosen up your style. Complete the look with your go-to shorts and sandals. Don’t forget a bucket hat get ready to hit the beach.


Kem Geometric Print Shirt

Kem’s Summer Suits

Get your ties out: it's wedding season... From classic black suits to pastel sets, Kem’s formal collection has suit-able picks for every dress code. We know: wearing a complete suit in the summer isn’t easy (sweat stains, nice...). Luckily, we have the answer: Enter Kem’s linen blend suit. Made with breathable lightweight fabric, our linen blends suits will have you looking hot and keeping cool. Like a dressy-casj vibe with a plain tee? Classy with a crisp white shirt? Our budget-friendly blazer and pants will upgrade your summer soirée style. RSVP? Absolutely.


Kem Lilac Suit Jacket, Kem Lilac Suit Pants, Kem White Shirt


Kem Ivory Suit Jacket, Kem Ivory Suit Pants, Kem White Shirt

Kem’s Summer Separates

Don't know what to wear when it heats up? Let Kem’s collection of summer separates help you out. From nights out to soaking up the rays at home (BBQ, anyone?), on-trend basics like our terry polo and lounge shorts are the perfect pick-me-up pieces you need for your everyday style. Chilly evening? Throw on our lightweight shacket. We’re your one-stop-shop to nail summer essentials.


Kem Black Terry Shirt, Kem Black Lounge Shorts