Primark X Kem

Style Trends

Primark X Kem

UK TV personality Kem Cetinay returns with new lifestyle-inspired menswear. The modern collection is filled with dressy-casj pieces and matchings sets, perfect for day-to-night style.

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Floral shirt, Floral shorts, Black sandals

Step Up The Sophistication

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Pink and blue striped shirt $13, Shorts $8

This year Kem’s collection has stepped up the sophistication. Last year he went bold and bright, but this time the focus is on muted colors and a tailored fit that looks good on every guy. But it wouldn't be a Kem collection without a matching set. The bubble gum pink and blue striped set is the essential dressy-casj outfit. Love prints? Grab this white and blue floral set in the same flattering cut.

Jazz Up Jeans & A Nice Tee

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Navy shirt $13, White shorts $11

Jeans and nice tee: it's the dress code that never fails. So add to your collection with our white-trimmed navy T-shirt; wear with white shorts for an easy, Insta-ready nautical-inspired look. Like something bolder? The tiger print shirt is a standout piece and the perfect party shirt. We know you want clothes that make you look and feel good – and our checked tracksuit does just that. It'll be your new go-to. It's nice enough for a barbecue, coffee with friends and staycations. So head in-store and treat yourself to Kem’s new collection. Trust us: you’ll want to walk away with it all .

Find out more about Kem's collection here.

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Tiger print shirt $13, Tiger shorts $8

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Striped shirt $13, Shorts

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Pink floral shirt $13, Pink striped shirt $15, White trimmed pink T-shirt $12, Sunglasses $7, Backpack $18

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Striped shirt $15, Navy pants $25

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Gray pinstripe hoodie $20

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White jersey polo $14, Navy shorts $11

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Blue knit polo