Model wears red square neck bikini, black beach pants

Style Trends

Swim Season-Ready

Whether you’re team jet-set or team staycay, hotter days are on the way. Make a splash in style with our women's swimwear

After two summers light on the vacays, we're so ready to dive back in. Whatever your plans this year, we have the swimwear you need to get you there in style.

Look for the Primark Cares logo on our swimwear to snap up vacay must-haves from our Primark Cares collection.

Model wears floral bikini, matching cover up and headscarf
Collage of models wearing various bikini styles on beach
Model wears sage green underwire bikini top, straw hat

Summer Swimwear

Far-flung trips are back on the cards, and great swimwear can form the foundation of your getaway wardrobe. Let’s face it: when the sun's out you can 9-5 in your swimsuit. Just pick a few clever coverups and you can rotate and repeat.

Model wears sage green underwire bikini, high waist bottoms, matching coverup

Sage Green Underwire Bikini Top $10, Sage Green Bikini Bottoms $7

Collage of models wearing mix and match seashell print bikini and white triangle bikini

White Shell Print Bikini Top $3, White Shell Print Bikini Bottoms $3, White Triangle Bikini Top $3, White Tie Detail Bikini Bottoms $3

Having a handful of solid swim pieces you can mix, match and style in different ways is the key to nailing vacay style (and swerving excess baggage charges). Get it right and you might even try going hand luggage only...

Model wears white triangle bikini, matching skirt

One-Pieces and Bikinis

Don’t leave it too late to snap up your must-have swimwear.From high waist bikini bottoms to multi-way wrap swimsuits, our big swimwear collection has something for every body, whatever your poolside persona.

Models wear bikinis and surf bikinis

Black Long Sleeve Bikini Top $16, Black Bikini Bottoms $16, Red Halterneck Bikini Top $8, Red Swim Short Bikini Bottoms $7

Model wears rash vest swimsuit

Black/White Long Sleeve Rash Guard Swimsuit $19

Go timeless or trending with classic color block swimwear or hot-right-now prints. Our brand new long sleeve rash guard swimsuit and bikini top are giving us all the surf chic vibes. Perfect for showing less skin and staying protected from the sun.

Want something the opposite of basic? Multi-tie details, zip fronts and high apex cuts all top the style charts this season. Tap into the trends without breaking your summer budget with amazing-priced swim collection. Race you to the register.

Model wears dusty pink multiway swimsuit

Light Pink Multiway Wrap Swimsuit $16