Hello Kitty collection: blue denim jacket with print, white hoodies and joggers with Hello Kitty print.

Styling & Looks

Hello Kitty and Friends Collection

Fresh, fun and full of cuteness: see our Hello Kitty and Friends collection below.

Browse Hello Kitty and Friends

After much anticipation, our favorite Sanrio girl is back —and this time, she’s not alone! Join Hello Kitty, Kuromi, Cinnamoroll, and My Melody in an all-new collection of clothing, sleepwear, homeware and accessories that the whole family will love. With exclusive collections for each character, plus a combined Hello Kitty and Friends collection, we have the must-have pieces you need to make a seriously cute statement this season.

Hello Kitty

The ultimate style icon since 1974. Hello Kitty (also known as Kitty White) is a British girl who lives in the suburbs of London with her parents and twin sister, Mimmy. Known by her signature red bow, she embodies cuteness and friendship, spreading smiles around the world. Following the success of the Hello Kitty 50th anniversary last year, this collection includes a fresh take on the Y2K kawaii look. Our top pick? The puffer jacket. At only $30/, it,s the perfect blend of fashion and function for chilly days. Add it to your shopping list ASAP.

Pink Hello Kitty cherry print cami and pants pajama set with Hello Kitty mug and striped makeup bag.

Cinnamoroll

PSA: Cinnamoroll has landed at Primark! This loveable dog takes center stage in our latest collection, adding a burst of baby blue to our sleepwear and accessories collectionin stores. Our cute baby tees and matching pajama sets are perfect for unwinding in. Looking for the ultimate sleepover staple? Our twinning Cinnamoroll onesies have you and your mini-me covered. Finish the scene with your favorite Hello Kitty and Friends beauty accessories and you’re both set for a dreamy night in.

Cinnamoroll collection: a plush toy, mug, phone case, water bottle, and laptop case in blue and white.
Light blue striped pajama shirt with Hello Kitty Cinnamoroll print, matching shorts and camisole set in blue and matching cosmetic bag and Cinnamoroll mug.

Kuromi

Contrasting with Hello Kitty’s bright, cheerful color palette, Kuromi channels a gothic punk vibe with a love os purple and riding motorcycles. But beneath her tough exterior, Kuromi enjoys writing in her diary, reading romance novels and snacking on cherries ­— the perfect mascot for mischievous personalities.

Kuromi collection: a plush toy, storage drawers, tumbler, mug, pens and notebook.

My Melody

Name a sweeter character than My Melody (we’ll wait...) Known as Hello Kitty’s best friend, My Melody is a girl with a gentle spirit who loves nature and everything cozy. Known for her signature pink hood and coquette-inspired looks, she loves being in the kitchen baking cookies or going on adventures with her friends, spreading kindness and cuteness wherever she goes. Channel the essence of this beloved character with our adorable My Melody collection. Whether you’re treating yourself or buying a thoughtful gift, these pieces will be loved for a lifetime.

My Melody print pajama set with white crop top and pink shorts. Pink My Melody notebook and mug.
My Melody merchandise: a plush toy, water bottle, storage box, mug and stationery items.

Hello Kitty and Friends

Why pick one when you can have them all? Our collection gathers Hello Kitty and Friends in the cutest on-trend styles and accessories. Need a handy tote bag to carry your essentials, a cool water bottle to stay hydrated or adorable hair accessories to finish your look? Our multi-character collection has everything you need. Psst… make sure to look for Keroppi in this collection too — he’s too cute to miss!

Love our Hello Kitty and Friends collection? Snap, tag and share your looks using #Primania or @Primark for a chance to be featured online!