Modest-Chic Style
Keep your Fall/Winter wardrobe well edited and on trend with our Modest Chic collection. Featuring versatile, opaque pieces for concealing-not-revealing style, it's packed with F/W basics and layering essentials, with something for everyone.
Eid al-Fitr is fast approaching, bringing family gatherings, community events and plenty of opportunities to look your best. From sleek suits to modest dresses and statement jewellery, our curated Eid edit has everything you need to celebrate in style. When the party winds down, we’ve got matching Eid pyjamas for you and the family to keep the festivities going all-night long!
Matching Eid pyjamas
Newsflash: Our matching Eid pyjamas are back for 2025! Their fit and design have been thoughtfully selected to offer the perfect blend of tradition and style, with great prices for the whole family. Starting at just £5/€6, you’ll have to be quick to pick them up in store.
Modest dresses
Looking for a fail-safe option to wear this Eid? Midi dresses are the answer. Offering style, comfort and plenty of room for movement, they’re an occasionwear staple for a reason! From prints to plains, our modest dresses are perfect for taking the festivities from day to night. Our top pick? The Primark Presents Paula Echevarría floral, tiered midi dress. With an indigo hue and tie-up detail on the neckline, it’ll take you from Eid and through to spring with ease.
Statement-making suits
Tailoring has been a huge trend in recent months. Think oversized blazers, waistcoats and wide leg trousers — chic styles that lend themselves to the perfect Eid outfit. Green is the colour to wear this holiday, symbolising purity and happiness while making a serious style statement. The green blazer and trouser co-ord ticks all these boxes but if you’re after something more understated, The Edit has refined suiting covered.
Neutral tones
Another must-wear hue for Eid? Neutrals. Crisp whites and soft creams are the ultimate go-to for a timeless look, especially when layered with textured fabrics. Satin and pleated midi skirts will always bring a fresh, feminine feel to your outfit. Style yours with gold-toned jewellery and a matching shoulder bag for an ultra-polished finish.
Love our Eid products? Snap, tag and share your looks using #Primania or @Primark for a chance to be featured online!