Person wearing burgundy textured polo sweater with black pants, holding a grey travel bag.

Styling & Looks

Elevated wardrobe basics from $16

Want to curate a quality rotation of dependable core pieces? We’ve got them all at great prices.

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Whatever your style and however you like to shop, we know that quality and price matter. When it comes to fashion, being able to afford more, look good and feel good, in clothes that last, is something everyone should have access to.

Wardrobe essentials: jackets & coats

The demands we put on our outerwear are no mean feat. Fashionable, functional and trans-seasonal, at an affordable price… We've got styles that tick all the boxes. Whether you’re upgrading a much-loved predecessor or jumping on the bandwagon, you already know our Classic Double Breasted Trench Coat will become a firm feature in your outfits. Helping you navigate the ever-changing weather while providing stylish belt, lapel and storm flap details, the versatility is a no-brainer! The same goes for our Waterproof Hooded Jacket with Taped Seams, while putting your fashion foot forward during a downpour is likely the last thing on your mind, this staple fits the brief, regardless. All while keeping you warm and dry.

Beige belted trench coat worn with matching wide leg pants and white sneakers, accessorized with brown tote bag.
Person wearing beige jacket over denim shirt and matching beige pants against orange wall.

Wardrobe essentials: knitwear

At the heart of every F/W wardrobe, the importance of a reliable knitwear rotation is undisputed. But reliable doesn’t have to mean boring. Starting with our $16 Oversized Knit T-Shirt. If you love the look of our bestselling 100% Cotton Oversized T-Shirts, skip layering over them for F/W and sport the knitted version, which contains wool, instead! The perfect workwear staple for that chilly office air conditioning, or a hardworking transitional knit, as we move from winter to spring. Another smart take on a classic — our 100% Cotton Regular Fit Knit Polo. A great piece to keep your outfit on the smarter side, without the need for suits and tailoring.

Person wearing cream short-sleeved sweater with brown pants against an orange wall background.
Burgundy ribbed polo sweater with long sleeves and collar, paired with black pants against a textured yellow wall.

Wardrobe essentials: leisurewear

The line is blurred when it comes to where we wear our leisurewear. Previously reserved for at-home only, we know that having a versatile tracksuit or individual pieces is key to nailing the athleisure aesthetic. Choose from cotton-rich matching styles made with a minimum of 50% cotton from the Primark Cotton Project, or cozy wide-leg options.

Beige loungewear set featuring a hoodie with front pocket paired with matching sweatpants and white sneakers, completed with a knit beanie.
Person wearing white T-shirt and brown wide leg pants with a beige sweater draped over shoulders against an orange wall.

Wardrobe essentials: shirts

We don’t need to tell you how versatile a classic button-down is for F/W and beyond. Instead, we’re highlighting our must-have styles. At just $19 and $22 our 100% Cotton Relaxed Fit Shirts go with everything from jeans and tailored pants in the colder months, to skirts, shorts and swimwear in spring/summer.

Light blue button-up shirt styled with white top, black wide leg pants and black loafers against a textured green wall.
Navy and brown "Le Marais" cap worn with cream and pink plaid shirt over white T-shirt and jeans against an orange background.

Wardrobe essentials: pajamas

Pajamas at Primark? Already iconic. Comfy sleepwear doesn’t have mean prices that keep you up at night. Head in-store or online to shop our pajama sets, sold together for those who love a matching moment, or separately for the ones who like to mix things up. Our top pick? This 100% Cotton Striped Pajama Shirt and these 100% Cotton Striped Pajama Bottoms — so classic!

Red and white striped pajama set with button-up shirt and wide leg pants, shown with white bra underneath.

Shop your new favorites in-store over the coming weeks for transitional styling made simple. Got your eye on any specific styles above? Use our handy stock checker to see if your nearest store has your size in stock.

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