Women's viral striped sweater

Styling & Looks

Hero Piece: Best Sweater For FW 2024

You asked, we listened... Our bestselling sweater is back in brand new colors. Keep scrolling to see which…

Browse Knitwear

Our sweater's no stranger to hero piece status... Managed to get your hands on our debut drop of these crew necks last year? We have no doubt you’ll be filling your baskets in stores with our new 2024 colors. A perfect oversized can be hard to find. So ours is made with 10% lamb's wool and a perfectly slouchy fit to go with everything. At just $21 you’ll have to be quick if you want to snap them up! 

Use our handy stock checker on site to find yournearest storeor order online using ourClick & Collect Service (Selected UK stores only). 

How To Style A Sweater 

A tried-and-true F/W look: grab our women’s jeans to pair with our knitwear — you can't go wrong. Whether you heart classic skinnies and straight leg jeans, or flip for barrel legs and baggies, our sweater's guaranteed to work with any 'fit. We love our red knit with white jeans and a classic trench. But you can’t go wrong pairing this bold vibe with indigo and black jeans, either... Browse our women’s fit guide to find out about our jeans styles.

Model wears pastel green oversized jumper with jeans

Ways To Wear Knitwear With Skirts 

Need a chic way to style our cozy knits? Grab a great skirt. A figure-hugging maxi or midi with an oversized sweater effortlessly balances proportions, while playful minis and tiered skirts add a feminine edge. Check out our solid, printed, satin, and denim picks to find your perfect pairing. Add a crossbody bag and a great pair of boots or mesh flats — we challenge you to beat our rewear rate.  

Model wears blue jumper with black skirt and tights

Casual Knitwear Style 

Need inspo for casj knit looks? Bring in dresses. Mini, maxi or midi, we love making our dresses work hard for F/W, too. Wear minis with a sweater and boots, or a maxi with sneakers. Put 'em on or tie 'em around your shoulders when it's warm and nail a preppy vibe.  

Model wearing ivory jumper with yellow skirt

Live in activewear? You guessed it: our knit works with your faves, too. Swap oversized slogan sweatshirts for knitwear and throw on with gym shorts, flared yoga pants and even unitards.  

Pink viral sweater

Found a pick in your size? Don’t forget to tag us in your content using #Primania or@Primarkon Instagram for a chance to be featured online! 

Red viral sweater

FAQs 

How to wash wool

  • Make sure to always check the care label before washing your sweater. To avoid shrinkage, lukewarm water is recommended: wool should never be washed at more than 80F/30C. When in doubt, the gentle or wool wash cycle is the safest choice.
Striped viral sweater