Stacey Profile

The Lowdown

Get To Know: Stacey Solomon

from her much-loved Primark kids' collection and new season picks to life as a brand ambassador. Keep scrolling for more...

Sydney Lasek
by Sydney Lasek
Browse Stacey Solomon

Welcome to your hub for all things Stacey Solomon... As one of our longest-standing ambassadors with two Primark womenswear collections and seven Primark kidswear collections, it’s not a coincidence that people flock to stores to snap up a slice of Stacey.

“I can’t believe it! I feel really proud. Every season we change it up, but there’s a running theme throughout which I think you can tell is unique to me, which I love. I’m so grateful to Primark for giving me the opportunity to do this seven times. We really do try and change and adapt and get better each time – and this collection is no exception.”

Loved for her openness, warmth and witty sense of humor, Stacey is the queen of Tap To Tidy. Her organizing advice, crafts and upcycling hacks have become a social media phenomenon, amassing 5.9 million Instagram followers.

Stacey's children

She presents BBC One’s "Sort Your Life Out", a TV show which helps families transform their homes with life-changing decluttering. It's currently airing its fourth series and has won a Royal Television Society Award. A huge success, the pilot alone was watched by four million people and the show was nominated for a BAFTA. Reese Witherspoon’s production company, Hello Sunshine, has announced Stacey as the host of its first UK project: Renovation Rescue, a DIY series with Channel 4 out in April 2024. Stacey also is a member of ITV’s Loose Women panel.

In 2021, Stacey released her #1 Sunday Times Bestseller "Tap to Tidy" in the UK, which became the 7th fastest-selling non-fiction book of all time. Her bestselling followup, "Tap to Tidy at Pickle Cottage", was packed with the genius DIY hacks she’s learned while renovating her family’s forever home. As a mom of five (little "pickles"), Stacey’s family has grown throughout her partnership with Primark, with her wealth of personal experience playing a big part in creating bestselling kidswear collections.

Stacey and her children

Talking about her latest SS24 kids' collection, featuring sizes from newborn to older kids’ she said: 

“The collection is really fun and comfortable, with beautiful embroidery and fun tropical prints. We’ve got coconut prints, which we’ve never used before! I really love them. I wanted something that really screamed summer but wasn’t too garish. There are also more matching pieces this time around: Lots of options to mix and match. The girls also have more choices besides dresses. When they’re running and climbing, sometimes cute shorts are a lot more practical”.

The clothing is a part of our Primark Cares initiative, all at great prices.

“My favorite items? The special occasion white dresses, tops and shorts with the beautiful floral embroidery. I think they’re really special and premium. Rose absolutely loves them! She’s also absolutely obsessed with the Making Memories bag”.

Scroll down to discover BTS content from her recent kidswear collection.