Get To Know: Stacey Solomon

Welcome to your hub for all things Stacey Solomon... As one of our longest standing ambassadors with two Primark womenswear collections and a whopping six Primark kidswear collections under her belt, it’s not a coincidence people flock to stores to snap up a slice of Stacey.

Best known as a member of ITV’s Loose Women panel and the "Queen of Tap To Tidy" in the UK, Stacey rose to fame on social media as her organizing and crafting hacks became an online phenomenon. This led to the #1 Sunday Times bestselling book Tap To Tidy, the predecessor of Tap to Tidy at Pickle Cottage and a role fronting BBC One’s organizational show Sort Your Life Out.

With five kids, Stacey’s family has grown with her collabs for Primark. So her wealth of experience has led to bestselling collections of body confidence-inducing womenswear, practical kids' feeding accessories and carefully designed kidswear.

Talking about her latest FW23 kids collection, which features sizes from newborn to mid-teens (perfect for every pickle!), she said: 

“I’m so excited to be launching my Fall/Winter collection with Primark! My kids are always the inspiration because I want fabrics that look good, but most importantly, textures that feel good for them. We've created pieces that can be shared between siblings and handed down, which I absolutely love. And the collection also offers lots of more sustainable choices with all clothing made using recycled or more sustainably soured materials.”

 With six Primark collections to her name, she admitted that picking her favorite pieces is never an easy job, but confessed that she has a soft spot for these three FW23 pieces:

“The Fair Isle sweater, cozy fleece jacket and fleece-lined clogs are my absolute favorites. All the pieces are designed to keep the kids snuggly and comfortable in winter, whether they're playing outside or watching movies on the sofa.”

Scroll down for BTS content from her recent kidswear collection and our back catalog of Stacey features.