Get To Know: Stacey Solomon
from her much-loved Primark kids' collection and new season picks to life as a brand ambassador. Keep scrolling for more...
Welcome to your hub for all things Stacey Solomon... As one of our longest-standing ambassadors, with two Primark womenswear collections and nine Primark kidswear collections, it’s not a coincidence that people flock to stores to snap up a slice of Stacey.
Loved for her openness, warmth and witty sense of humor, Stacey is the queen of Tap to Tidy. Her organization, crafts and upcycling hacks have become a social media phenomenon with 6 million Instagram followers.
Stacey Solomon stars in Stacey & Joe, a six-part reality series that premiered on BBC One and iPlayer in April 2025. The show is an intimate look at her life with husband Joe Swash, their five kids and a host of pets at their Essex home, Pickle Cottage. She also stars in BBC One’s Sort Your Life Out, an award-winning TV show which helps families transform their homes with life-changing decluttering. The pilot was a huge success, watched by four million people, and the show was nominated for a BAFTA.
Reese Witherspoon’s production company Hello Sunshine launched its first UK project, Renovation Rescue, in partnership with Channel 4, with Stacey as the host. The DIY series debuted in April 2024. Stacey also continues to be a member of ITV’s Loose Women panel.
In 2021, Stacey released her #1 Sunday Times Bestseller "Tap to Tidy" in the UK, which became the 7th fastest-selling non-fiction book of all time. Her bestselling followup, Tap to Tidy at Pickle Cottage, was packed with the genius DIY hacks she’s learned while renovating her family’s forever home.
A mom of five (little "pickles"), Stacey’s family has grown throughout her partnership with Primark, with her wealth of personal experience playing a big part in creating bestselling kidswear collections.