Stacey Profile, SS23

The Lowdown

Get To Know: Stacey Solomon

From bestselling kidswear to her top Primark picks & lowdown on life as our brand ambassador, keep scrolling for more info!

May 1 · 6 min read

Welcome to your hub for all things Stacey Solomon... As one of our longest standing ambassadors, with two Primark womenswear collections and a whopping five Primark kidswear collabs under her belt, it’s no wonder people flock to our stores to snap up a slice of Stacey.

Best known as a member of ITV’s Loose Women panel and the "Queen of Tap To Tidy" in the UK, Stacey rose to fame on social media as her organizing and crafting hacks became an online phenomenon. This lead to the #1 Sunday Times bestselling book Tap To Tidy, and the newly released Tap to Tidy at Pickle Cottage—not to mention hosting BBC One’s organizing show Sort Your Life Out.

Stacey Profile, SS23

With five kids, Stacey’s family has grown with her collabs for Primark. So her wealth of experience has led to bestselling collections of body confidence-inducing womenswear, practical kids' feeding accessories and carefully designed kidswear.

Chatting about her latest SS23 kids' collection in newborn to mid-teen sizes (perfect for every pickle!), Stacey said:


I’m so happy to be back with such a fun collection for Primark! This one was inspired by citrus fruits – the bright colors get me excited for the fresh new season. The matching citrus swimming shorts and white terry pieces are my absolute favorites. I’m a firm believer that we shouldn’t buy things for kids to wear once and never again. When your pickles have outgrown this collection, I’d love for people to pass them on to family and friends.”

Scroll down for BTS content from her recent kidswear collection and our back catalogue of Stacey features.

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