Rita Ora wearing purple blouse, blue denim shorts and black heels

The Lowdown

Love getting the inside deal and backstage chat on influencers, celebs and industry professionals? We'll match the obsession with our monthly Lowdown features, which dive into the lives of some of our favorite people and ask the questions you’ve always wanted to ask. Enjoy...

The Rita Rundown

Get to know our first global brand partner, Rita Ora...

byKerry Martin

Mar 11

Everything Stacey!

Get to know our Kidswear Brand Ambassador,

byTamára Tavares

Oct 14

Get To Know: Paula Echevarría

Bringing you the brand ambassador lowdown

byKerry Martin

Apr 24

Get To Know: Josh Denzel

From on-screen to in-stores

byKerry Martin

Mar 4

The Rita Ora Interview

From London to Primark Partnership

byKerry Martin

Sep 19

Behind The Scenes

From sketches to stores

bySydney Lasek

Sep 12

Primark Home Is Growing!

Decor obsessed but on a budget? We have great news. Our affordable homeware and lifestyle collections are expanding in selected stores. Read on to find out more…

byJodie Spragg

Nov 1

9-5 With Kem Cetinay At Soccer Aid 2021

It’s all kicking off tomorrow night! The Etihad Stadium in Manchester plays host to this years Soccer Aid for UNICEF match.

byKerry Martin

Sep 3

Sitting Down with "The Stronghold"

In the lead-up to the launch of our new collection with LA workwear brand The Stronghold, we sat down with founder Michael Paradise to chat about the brand’s deep-rooted heritage and what we can expect from the collab.

byKerry Martin

Aug 23

Casil McArthur Talks Diversity

We sat down with model Casil McArthur to talk about diversity within fashion, and why casting directors need to be braver. Scroll to read more...

byJayne Bibby

Aug 18

Catching Up with Kem

Kem Cetinay creates some our most popular menswear collections. For the third time, Kem's come back with fresh new affordable must-haves just in time for summer. Our last chat with Kem was before lockdown, ahead of the launch of his second collection. Read on to find out what he's been up to the past twelve months and what to expect from him in the next.

byTamera Heron

May 31

In-Store Safety Measures

Our team is so happy to open our doors again and welcome our customers back to Primark! Safety is still our number one priority, and we're working hard to help make sure our team and customers return to Primark with confidence, keeping the high safety standards in place in our stores over the past year.

byTamera Heron

Apr 12

A Love Letter From Mom

To celebrate Mother’s Day this year, we asked the moms from the families cast in our soon-to-be-revealed baby photoshoot to share love letters to their children. Scroll to see what they wrote…

byJodie Spragg

Mar 9

Primark’s New Podcast

We’re excited to announce the launch of our brand-new podcast, "All 'Round Mine," hosted by Arielle Free and George Lawton.

byJayne Bibby

Feb 11

Hello, 2021...

As a tough year ends and a new one begins, we invite you to look forward to 2021 with a fresh new mindset and hope for the year ahead. Let’s support each other with kind words, big smiles (and of course, clean hands...)!

byTamera Heron

Jan 4

Extended Opening Hours

We can’t wait to see you back instore soon but our priority is still your safety and that of our store teams. To allow for safer shopping we’re extending our opening hours in our stores across the US. Keep reading to find out more

byJodie Spragg

Nov 30

Meet Stylist Bevan Agyemang

When the temperature drops, we're turning to our fall/winter BFF to get us through the winter: layers! We caught up with Bevan Agyemang, the stylist from our latest shoot, to ask him for his top styling hacks to tackle layering and more…

byJayne Bibby

Oct 12

Primark | Meet Fashion Photographer Rankin

Meet Rankin, one of the greatest fashion photographers, as he walks us through all things sustainability and fashion.

byJayne Bibby

Sep 10

Meet Pineapple Dance Studios' Founder Debbie Moore

In the leadup to our collab with Pineapple Studios, we took time out to get to know founder Debbie Moore, who launched the dance studio in 1979.

byJayne Bibby

Aug 31

Introducing: Primark Legends

We’re excited to announce the launch of Main Street's first mobile gaming app, Primark Legends!

byJodie Spragg

Aug 27

Primark | Covid Safe Photoshoot Ideas

Looking for covid safe photoshoot ideas? Get inspo from our social distanced shoot and see how we’re adapting to this new normal.

byJodie Spragg

Jul 27

Meet Primark Home Designer Aisling

Never checked out our Homeware department? You’re in for a treat... Our growing homeware collection offers everything from bedding and storage to décor and home fragrance at purse-friendly prices. So you can truly give your entire house an on-trend post-lockdown makeover easily and affordably with Primark Home!

byJodie Spragg

Jul 15

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