NBA X Josh Denzel

The Lowdown

Behind The Lens With Josh Denzel

With his eye on the ball for his latest launch of on-trend athleisurewear, scroll to read all about our Sportswear Ambassador, Josh Denzel.

Kerry Martin
by Kerry Martin
Browse Collection

From growing up in Highbury in London to commentating at the NBA All-Star games, Josh Denzel has had an impressive career. Read on to find out more about our Sportswear Ambassador.

Josh is an accomplished, versatile presenter with a notable career in the entertainment and sports industry. His journey evolved from covering sporting events on social media platform LadBible to collabbing with major brands and A-list celebrities on various media channels.

Throughout his career, Josh has worked with BT Sport, Red Bull Racing, Sky Sports, BBC's MOTDx, and various other networks and brands, proving his ability to connect with diverse audiences and different roles. Most notably his role as England Football’s in-house presenter and as a core presenter on The Overlap, along with renowned sports personalities and analysts Gary Neville, Roy Keane and Jamie Carragher.

Josh Denzel X NBA

After a number of pinch me-moments in his career, we asked Josh for some of the highlights:

“I've had some truly incredible experiences in my career. One of those was when I had the honor of hosting the NBA Abu Dhabi Games. Picture this: I shared the stage with none other than the legendary Shaquille O'Neal, right in front of a roaring crowd of basketball fans! It was surreal!”

“Another highlight was back in 2017 when I got the invite to travel to New Orleans to cover the NBA All-Star Game. It was the first time I saw the All-Star action up close and personal, and I had the honor of meeting and interviewing a host of current players. That trip marked the start of a fun and collaborative relationship with the NBA, and we haven't looked back since”.

Josh Denzel X NBA
Josh Denzel X NBA

Since becoming Primark’s first Sportswear Ambassador in 2021, Josh has worked closely with NBA and NFL to release seasonal sports-themed collections in stores. Recently, he collaborated with the NBA to design the second drop of his own exclusive collection for Primark, NBA By Josh Denzel.

“Watching the concepts and ideas evolve from conversations into the collection we see today has been nothing short of remarkable. The entire process has been exciting, starting from design meetings months ago with the talented Primark team. We discussed shapes, cuts and color palettes, constantly refining the collection to make sure each sports team was represented in a way that felt just right. It's been a true labor of love, and I'm thrilled to see the collection in stores”.

The current collection features 13 pieces with NBA teams the Chicago Bulls, Los Angeles Lakers, Brooklyn Nets, Boston Celtics and Milwaukee Bucks — featured on a wide variety of T-shirts and hoodies.

Talking about his favorite ways to wear the latest drop: “The Chicago Bulls hoodie in brown with black cargos could be my favorite combo at the moment.”

Josh Denzel X NBA

Over the years, athleisure has emerged as a predominant wardrobe foundation. From laid back weekends to WFH looks, Josh’s passion for the ever-growing fashion industry helped create the on-trend designs embedded in this collection: 

“I’ve got a sharp eye for fashion: you can often spot me strolling down Oxford Street in London hunting for the latest sneakers or that elusive piece that'll finish an outfit I've been putting together for days.”

 “Working with Primark has been an amazing experience—I’ve been a fan of the brand since my school days. Collabbing with them to create the second collection's been a surreal and incredible journey”.