Our Breast Cancer Awareness Collection
We’re supporting Breast Cancer Awareness month with our new post-surgery and solidarity collections.
We’re committed to supporting women for life. For the fourth year running we’re championing Breast Cancer Awareness month this October, through our new 37-piece collection of leisurewear, sleepwear, underwear and beauty products. Prices start at $6. Use our handy stock checker to find your closest store.
Our latest campaign, We’re With You, spotlights the journeys of five women across five countries who have been affected by breast cancer. Through the self-directed videos and photos you can see below, these women share their powerful stories of vulnerability, solidarity and strength, highlighting the importance of the support they received.
As part of our support, we’re donating over £1 million to amazing charities across Europe and the US. The much-needed funds will go towards raising awareness, research and support for cancer services.
Marie, France who shared her story in this year’s campaign: “Participating in this campaign lets me talk about breast cancer, about what it takes away, as well as what it can bring. I would like women to be able to say to themselves: "I'm not alone in going through this. I can get through it well, and maybe it's just a process, a passage, and not necessarily a punishment.”
Post-Surgery Bras
Front and center in the post-surgery collection: our affordable, accessible post-surgical bras. From wireless bras and buttery soft seamless sets to post-surgery sports bras and moulded cup versions, we have something for every stage you need us . Prices start at $9, and all our post-surgery bras are lined with cotton or modal fabric for to be soft on your skin.
Available in black and white, our two post-surgery bras feature a zip-close front and soft seal coverings to help you dress easier while still providing support for your day-to-day activities. Internal openings and pockets are also included for removable breast pads and prostheses. Searching for a moulded cup bra? We’re with you. This one features a clasp-close front to help.
For something a little more delicate, our lace bralette and seamless sets give wireless comfort and feel-good vibes however you style them.
Muireann, Ireland, who shared her story in this year’s campaign: “I've found great comfort in speaking to others in a similar situation online. I would urge anyone facing a diagnosis to seek out others. Nobody understands what it’s like unless they’ve been through it. I think if I'd read some of these stories before my own diagnosis, I would have demanded further investigation from my doctor. Awareness saves lives. And if it helps even one person go and get checked or advocate for themselves, it’s worth it.”
Mitzi, US, who shared her story in this year’s campaign: “Support is presence… the acknowledgement of what's really going on and just showing up so the other person knows they’re not alone. If I’d seen a flat breast cancer survivor showing up on a major clothing brand and being comfortable in her skin, it would have changed my life! I want to use my platform and talents to help spread the message of self-acceptance. It’s truly the most powerful gift we can give ourselves!”
Solidarity Sleepwear and Loungewear
Mix and match any of our post-surgery bras with our super soft sleepwear pieces. Thoughtfully designed as part of our solidarity collection in cozy jacquard and fleece to help keep you as comfortable as possible, they’re with you on the way to treatment or winding down at home.
The solidarity pieces also include loungewear, our best-loved pink crew neck sweater and pink travel mug — all new to the Breast Cancer Awareness collection this year along with men’s seamless boxers and socks. Don’t forget our faux fur-lined clog mules — the perfect pick-me-up present for you or someone you love.
Hero beauty products like our refreshing setting spray, glow cream and lip oil have been given a makeover for October, so head in store to get your pink prep essentials.
Dellasie, UK, who shared her story in this year’s campaign: “As a young black woman, it's important to see people who look like me in big campaigns like this. Sharing my journey spreads the necessary awareness in my community.”
How To Check Your Breasts
This month we want to use our voice to remind women about the importance of self-checking. Read our breast cancer detection illustrated guide below, in collaboration with breast cancer charity Breast Cancer Now, for a step-by-step on the signs and symptoms you should be feeling and looking for when checking.
Paula, Spain, who shared her story in this year’s campaign: “When you're diagnosed with cancer, people get scared; it's a scary disease and it's still taboo to talk about it. That's why having the possibility of making it visible, so everyone can see what cancer is and how it's lived, is something so important. It's not an easy path, but it is a path in which you can learn a lot and even enjoy things. I've learned how to know myself and believe in myself.”
Our Support
This October we’re donating over £1 million pounds to our amazing charity partners, which will help fund vital research, awareness and support services for people affected by cancer.
UK (Breast Cancer Now £300,000), Spain (Asociación Española Contra el Cáncer €200,000), Ireland (Irish Cancer Society €100,000), France (Institut Gustav Roussy €100,000), USA (Living Beyond Breast Cancer $100,000), Italy (AIRC €75,000), The Netherlands (Pink Ribbon €75,000), Portugal (Associação Portuguesa de Apoio à Mulher €50,000), Germany (Pink Ribbon €50,000), Belgium (Think Pink €20,000), Austria (Pink Ribbon €15,000), Slovenia (Europa Donna Slovenija €10,000), Romania (Fundația Renașterea 50,000 LEI, Czech Republic (Aliance žen s rakovinou prsu 150,000Kč), Poland (The Federation of AMAZON Associations (50,000 zl), Slovakia (OZ Amazonky €5,000), Hungary (2,000,000HUF)