Our Breast Cancer Awareness collection

We’re committed to supporting women for life — today, tomorrow and always, which is why we’re championing Breast Cancer Awareness month this October, for the fifth year running. Spotlighting three women on their own breast cancer journeys and showcasing our new 49-piece collection, including post-surgery bras, breast forms and breast pockets, we’re raising awareness of the importance of self-checking and the support needed through all stages of breast cancer.

Opening up about what support means to her, Rachel said, “It means just being there. You don’t need to talk or try to understand what I’m going through. Just show up, whether physically or emotionally. I have an amazing family, two beautiful children, and three incredible girlfriends who have laughed and cried with me every step of the way. Don’t treat me differently - I’m still me. Cancer is part of my journey, but it doesn’t define me. I have cancer; cancer doesn’t have me.”

As part of our campaign, we’re proud to donate over £1 million to amazing charities across Europe and the US. The much-needed funds will go towards raising awareness, research and support for cancer services.  

Our post-surgery products

When treatment ends, the journey often doesn't. We’re here with post-surgery essentials, all year round, designed to offer comfort, confidence, dignity and care, at prices that feel possible. 

New to our Breast Cancer Awareness collection for 2025 are our breast forms and breast pockets. Thoughtfully designed to fit into a bra to replace the shape of a breast post-surgery, our breast forms are made using a soft molded foam for a lightweight, comfortable feel. Available in all stores for right and left cups, in sizes S through to XXL. Our breast pockets also come in right and left cup options, available in black or white, and clip onto any bra to hold a breast form securely.

The post-surgery range also includes a zip-front wireless bra with a concealed zip, and a T-shirt bra that fastens at the front for ease of dressing and undressing post-surgery. Helping with temperature regulation and providing softness, all of our post-surgery bras contain cotton or modal linings. Take your pick from black, white, soft pink and mocha designs.

Speaking with first-hand experience about our post-surgery bras, Beca said: “I used them after my surgery. You need so many because of tubes, drains, and stains from wounds, and it’s not something that I wanted to spend a huge amount of money on, knowing they would get ruined. You have to wear a reconstruction bra day and night for weeks, so I really needed something comfortable and affordable. I don’t think people know these items are available.”

Our solidarity range

To mark Breast Cancer Awareness Month, our limited-edition solidarity range features hoodies, T-shirts, nightwear and underwear — perfect for mixing and matching with any of our post-surgery lingerie options. Our hero items for 2025? The sculpted cardigan and oatmeal modal pajamas!

“They are so comfortable! During chemo treatment, you get so cold,  especially if you’re using a cold cap to try to save your hair, so the knitted pieces are soft and cozy. And they’re all affordable. I don’t think being comfortable while going through something as horrific as cancer should depend on what you can afford. Comfort should be available to everyone.” (Beca)

For those looking for gifts to pamper themselves or a loved one, why not head in-store and pick up some of our home and beauty products that have been given a pink makeover for October? We’re talking lip butter balm, overnight recharge cream, hydrating gel mask and our oh-so chic, glazed coffee cup.

How To Check Your Breasts

This month, we want to use our voice to remind women about the importance of self-checking. Read our breast cancer detection illustrated guide below, in collaboration with breast cancer charity Breast Cancer Now, for a step-by-step on the signs and symptoms you should be feeling and looking for when checking.

Our Support

This October, we’re proud to donate £1 million to our amazing charity partners, helping fund vital research, awareness and support services for people affected by cancer.

UK (Breast Cancer Now £300,000), Spain (Asociación Española Contra el Cáncer €200,000), Ireland (Irish Cancer Society €100,000), France (Institut Gustav Roussy €100,000), USA (Living Beyond Breast Cancer $100,000), Italy (AIRC €100,000), The Netherlands (Pink Ribbon €75,000), Portugal (Associação Portuguesa de Apoio à Mulher com Cancro da Mama €50,000), Germany (Pink Ribbon Deutschland €50,000), Belgium (Think Pink €20,000), Austria (Pink Ribbon Österreich €15,000), Slovenia (Europa Donna Slovenija €10,000), Romania (Fundația Renașterea 50,000 LEI), Czech Republic (Aliance žen s rakovinou prsu 150,000Kč), Poland (Federacja Stowarzyszen "Amazonki” 50,000 zl), Slovakia (OZ Amazonky €5,000), Hungary (Mellrákinfo Egyesület 2,000,000HUF)